Trulieve Tech Stack

Vertically integrated cannabis retailer and multi-state operator across U.S. markets

Alternative Medicine Tallahassee, Florida 5,001–10,000 employees Founded 2016 Public Company

Trulieve operates a vertically integrated cannabis business spanning retail, cultivation, and production across multiple U.S. states. The tech stack is enterprise-focused (SAP, Salesforce, Microsoft 365), reflecting a large operational footprint rather than a tech-forward product company. Hiring is heavily retail-skewed (175 of 280 active roles), with junior-level focus, indicating rapid store expansion and turnover management — not software development at scale.

Tech Stack 32 technologies

Core StackSAP Smartsheet Monday.com Asana Adobe Creative Cloud After Effects SAP SuccessFactors Adobe Illustrator Figma SAP S/4HANA Active Directory Magento Excel PowerPoint SharePoint DocuSign CLM Microsoft Office Photoshop InDesign Adobe SAP ECC SAP HANA Fiori NetWeaver Concur SAP Analytics Cloud Windows Microsoft 365 SuccessFactors Adobe Commerce+2 more

What Trulieve Is Building

◆Challenges

Compliance with state cannabis regulations
Inventory management
Increasing in-store presence
Labor budget management
Key performance metrics
Increasing conversion
Optimizing sap system performance
Driving conversion rates
Inventory accuracy
External theft

▲Active Projects

Market activations
Promotion execution
Product sampling stations
Marketing event and program calendars
Email and text plans
Monthly promo & launch calendar
M&a messaging development
In-store activations
Community events and pop-ups
Marketing communication plans for brand and product highlights

Hiring Activity

Accelerating280 roles · 260 in 30d

Department

Retail

175

Manufacturing

Cultivation

Marketing

Processing

Ops

Finance

Seniority

Junior

151

Mid

Manager

Senior

Director

Lead

Notable leadership hires: Government Affairs Director, State Operations Director, Marketing Operations Director

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About Trulieve

Trulieve is a publicly traded, multi-state cannabis operator with leading positions in Arizona, Florida, and Pennsylvania. The company operates a vertically integrated model: retail storefronts, cultivation facilities, and production operations. The business runs on enterprise resource planning (SAP suite) and standard productivity tools (Excel, Smartsheet, Asana, Monday.com), typical of large retail/manufacturing operations. Active hiring spans cultivation, processing, manufacturing, and retail roles, with significant leadership gaps in government affairs and state operations — reflective of the regulatory complexity of cannabis commerce across jurisdictions.

HeadquartersTallahassee, Florida

Company Size5,001–10,000 employees

Founded2016

Hiring MarketsUnited States, United Kingdom, Panama, Ireland, France, Mexico

Frequently Asked Questions

What is Trulieve's tech stack?

Core systems: SAP (ECC, S/4HANA, HANA, Analytics Cloud, SuccessFactors), Microsoft 365, SharePoint, Active Directory. Operations tools: Smartsheet, Monday.com, Asana, Concur, DocuSign CLM. Creative/content: Adobe suite (Creative Cloud, After Effects, Photoshop, Illustrator, InDesign), Figma.

What challenges does Trulieve face operationally?

State regulatory compliance, inventory management and accuracy, labor budget optimization, in-store conversion rates, and external theft. SAP system performance optimization cited as operational pain point.