TRU Fitness Holding GmbH Tech Stack

Premium fitness membership platform with integrated sales and booking systems

Wellness and Fitness Services Frankfurt, Hesse 11–50 employees Founded 2017 Public Company

TRU Fitness operates a premium fitness club model focused on habit formation and corporate wellness. The tech stack centers on sales automation (Pipedrive), booking integration (Calendly), and lead workflows (Zapier, Typeform), reflecting a sales-driven membership acquisition motion. With 9 active sales roles and a heavy intern/junior skew, the company is scaling customer acquisition and onboarding velocity.

Tech Stack 10 technologies

Core StackWordPress Shopify Asana Zapier Pipedrive Microsoft Office Meta Google Typeform Calendly

What TRU Fitness Holding GmbH Is Building

◆Challenges

Meeting club kpis

▲Active Projects

Integrated sales campaigns
New website conversion optimization
Lead automation flows
Event and booking system integration

Hiring Activity

Steady20 roles · 8 in 30d

Department

Sales

Ops

Support

Marketing

Seniority

Intern

Junior

Manager

Mid

Lead

Senior

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About TRU Fitness Holding GmbH

TRU Fitness is a premium fitness club based in Frankfurt founded in 2017, positioning health and community as drivers of employee productivity and retention. The company targets both individual members and corporate wellness programs, emphasizing long-term habit formation over transactional fitness. The operational model combines in-person membership with a sales-led acquisition engine, using Pipedrive for pipeline management and integrating booking systems (Calendly) and form collection (Typeform) to streamline member signup. Current focus areas include sales campaign optimization, website conversion, and lead automation.

HeadquartersFrankfurt, Hesse

Company Size11–50 employees

Founded2017

Hiring MarketsGermany

Frequently Asked Questions

What tech stack does TRU Fitness use?

Pipedrive for sales pipeline management, Calendly for booking, Zapier for workflow automation, Typeform for lead capture, WordPress and Shopify for web properties, and standard Google and Microsoft Office tools.

What is TRU Fitness working on?

Current projects include integrated sales campaigns, website conversion optimization, lead automation flows, and event and booking system integration—all focused on scaling membership acquisition and member onboarding.