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Troostwijk Auctions Tech Stack

Online industrial equipment auction platform connecting buyers and sellers

International Trade and Development Amsterdam, Noord-Holland 51–200 employees Founded 1930 Privately Held

Troostwijk Auctions operates an online marketplace for used industrial goods, targeting both buyers seeking equipment and sellers maximizing asset recovery. The hiring mix—dominated by sales (10 roles) and marketing (3)—paired with active projects around paid search optimization and vertical expansion (medical equipment, heavy machinery) signals a growth-focused, demand-generation-led organization scaling into new equipment categories.

Tech Stack 12 technologies

Core StackZendesk Google Analytics Microsoft Office Excel Google Channable Google Search Console SEMrush Ahrefs Meta Instagram LinkedIn

What Troostwijk Auctions Is Building

◆Challenges

Increasing auction revenue
Cost and expense monitoring
Energy usage and waste reduction
Maintenance and repair coordination
Attracting bidders and sellers
Expanding medical vertical
Identifying high residual value equipment
Selling used medical equipment
Grow insolvency business
Creditor proceeds maximization

▲Active Projects

Facility reconfiguration projects
Internal relocations
Small renovations
Paid search strategy and roadmap
Paid search campaign optimization
Display campaign optimization
New medical vertical launch
Heavy equipment segment expansion
Build client portfolio
Grow auction business

Hiring Activity

Steady20 roles · 7 in 30d

Department

Sales

10

Marketing

3

Ops

3

Realestate

1

Support

1

Seniority

Mid

9

Junior

6

Intern

1

Manager

1

Senior

1

Notable leadership hires: Lead Generation Specialist

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About Troostwijk Auctions

Founded in 1930 and based in Amsterdam, Troostwijk Auctions runs an online auction platform for used industrial equipment, machinery, and specialized assets. The company handles the full transaction lifecycle—valuation, listing, bidding facilitation, and settlement—serving both corporate sellers (asset liquidation, insolvency proceedings) and industrial buyers. Current operational focus includes expanding into medical equipment auctions and heavy equipment segments, alongside efforts to increase bidder participation and seller volumes. The 51–200 person team is concentrated in the Netherlands and Belgium.

HeadquartersAmsterdam, Noord-Holland

Company Size51–200 employees

Founded1930

Hiring MarketsNetherlands, Belgium

Frequently Asked Questions

What is Troostwijk Auctions' tech stack?

Primary tools include Zendesk (support), Microsoft Office/Excel, Google Analytics, Google Search Console, SEMrush, and Ahrefs (marketing and competitive analysis). Social presence runs on Meta, Instagram, and LinkedIn. Channable is used for operational integrations.

What is Troostwijk Auctions working on?

Major initiatives include launching a new medical equipment vertical, expanding heavy equipment segment presence, optimizing paid search campaigns, building client portfolio, and growing overall auction business volume and seller/bidder participation.

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