Fitness content platform and community built for lifestyle engagement
TRAINSWEATEAT operates a fitness and nutrition community hub founded by two co-founders in Nice. The tech stack reveals a marketing-first organization: heavy investment in email (Klaviyo, Braze, Iterable) and mobile growth tools (AppsFlyer, CleverTap, TikTok, Meta Ads) paired with Shopify e-commerce and content production software (CapCut, Premiere Pro, After Effects). Current hiring skews heavily toward marketing (11 open roles) and design (4), with senior-level emphasis across both — indicating acceleration of customer acquisition and brand content creation rather than product development.
TRAINSWEATEAT is a France-based fitness community platform launched in 2019 that shares daily workout routines, live training videos, and nutrition guidance. The founders built the platform after observing that fitness enthusiasts often abandon training due to lack of guidance on proper gym form, equipment-free exercises, and nutrition. The service targets fitness-engaged individuals seeking structured training and community motivation. Operations are currently concentrated in France with 11–50 employees.
Primary tools: Klaviyo, Braze, and Iterable for email marketing; Shopify for e-commerce; AppsFlyer and CleverTalk for mobile analytics; Meta Ads, TikTok, and Google Ads for user acquisition; CapCut, Premiere Pro, and After Effects for content production.
Nice, France. Founded in 2019 as a partnership; currently operates with 11–50 employees.
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