Tracksmith Tech Stack

Direct-to-consumer running apparel brand with retail and community presence

Apparel & Fashion Boston, MA 11–50 employees Founded 2014 Privately Held

Tracksmith is a Boston-based running brand selling performance apparel via e-commerce, retail, and wholesale channels. The tech stack is retail-standard (Shopify, Klaviyo, NetSuite, Gorgias), with active investment in post-purchase experience and omnichannel marketing (email/SMS optimization, social activation). The hiring mix—concentrated in marketing and support roles—reflects a growth phase focused on customer retention and brand storytelling rather than pure product development.

Tech Stack 12 technologies

Core StackShopify Klaviyo Google Analytics NetSuite Gorgias Instagram Strava YouTube LinkedIn macOS Microsoft Office Centric PLM

What Tracksmith Is Building

◆Challenges

Supporting growing wholesale channel
Improving post-purchase experience
Enhancing customer service efficiency
Accelerate e-commerce growth
Enhance site performance
Managing production risk
Ensuring on-time delivery
Improving vendor accountability

▲Active Projects

Improving post-purchase experience
Aligning on launches and policies
Evaluating customer service tools
Campaign and product launch social strategies
Activate social at key running moments
Optimize youtube content
Email and sms flow optimization
A/b testing across site, email, sms
Channel reporting optimization
Time and action critical path tracking

Hiring Activity

Decelerating5 roles · 1 in 30d

Department

Marketing

Manufacturing

Sales

Support

Seniority

Manager

Mid

Senior

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About Tracksmith

Tracksmith designs and sells running apparel for amateur and serious runners. Founded in 2014, the company operates a flagship retail location at 285 Newbury Street in Boston's Back Bay, hosts weekly group workouts (track sessions, tempo runs, long runs), and sells via direct e-commerce and growing wholesale partnerships. The product line celebrates running culture and style. Operations span design, manufacturing, customer support, and sales across a lean 11–50-person team based in the United States.

HeadquartersBoston, MA

Company Size11–50 employees

Founded2014

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Tracksmith use?

Shopify (e-commerce), NetSuite (ERP), Klaviyo (email/SMS), Gorgias (customer service), Centric PLM (product lifecycle), Google Analytics, and social integrations (Strava, Instagram, YouTube, LinkedIn).

Is Tracksmith hiring?

Yes. Five active roles across marketing (2), support (1), sales (1), and manufacturing (1), with hiring velocity decelerating. All positions are in the United States.

Where is Tracksmith headquartered?

Boston, MA. The flagship retail store and office are located at 285 Newbury Street in Back Bay, with weekly community group workouts on-site.