Material handling equipment provider with fleet management and logistics services
Total Warehouse operates a material handling and intralogistics business spanning equipment rental, sales, and service — grounded in a NetSuite + Salesforce stack typical of mid-market equipment distributors. Their hiring acceleration is concentrated in ops (17 roles) with lighter engineering (3 roles), reflecting a labor-intensive logistics business scaling fulfillment and technician scheduling rather than software development. Active projects center on warehouse design, racking systems, and process standardization, while pain points cluster around parts sourcing delays, technician scheduling friction, and van inventory accuracy — operational friction points that suggest manual workflows and limited visibility into distributed field operations.
Total Warehouse is a material handling equipment distributor based in Anaheim, California, supplying forklifts (including lithium-battery and LPG models), pallet jacks, lift trucks, and specialty equipment across the west coast. Beyond product sales and rentals, the company offers telematics, fleet management, operator training, pallet racking design and installation, and field service. The business operates a mix of equipment retail, rental fleet management, and technician-led service delivery. Founded in 1972 and self-owned, the company spans 201–500 employees and currently operates with a staff-heavy ops team supporting regional logistics and field service operations.
NetSuite for ERP, Salesforce for CRM, Microsoft 365 and Google Workspace for collaboration, AutoCAD for design, Adobe Creative Suite, plus analytics via Google Analytics, Semrush, and SAS.
Pallet racking design and warehouse layout optimization, SOP standardization for service operations, van inventory accuracy, technician scheduling efficiency, and parts sourcing turnaround improvement.
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