echoloc

Total Warehouse Tech Stack

Material handling equipment provider with fleet management and logistics services

Manufacturing Anaheim, California 201–500 employees Founded 1972 Self-Owned

Total Warehouse operates a material handling and intralogistics business spanning equipment rental, sales, and service — grounded in a NetSuite + Salesforce stack typical of mid-market equipment distributors. Their hiring acceleration is concentrated in ops (17 roles) with lighter engineering (3 roles), reflecting a labor-intensive logistics business scaling fulfillment and technician scheduling rather than software development. Active projects center on warehouse design, racking systems, and process standardization, while pain points cluster around parts sourcing delays, technician scheduling friction, and van inventory accuracy — operational friction points that suggest manual workflows and limited visibility into distributed field operations.

Tech Stack 13 technologies

Core StackAutoCAD NetSuite Google Analytics Adobe Creative Cloud Canva SAS Salesforce Microsoft 365 Google Workspace Google Search Console Semrush Excel Microsoft Office

What Total Warehouse Is Building

Challenges

  • Optimizing roi and growth
  • Process standardization
  • Efficiency improvement
  • Managing inbound service requests
  • Scheduling technicians
  • Reducing pause waiting for parts
  • Improving parts sourcing turnaround time
  • Improving van inventory accuracy
  • Reducing shrink
  • Delayed invoicing

Active Projects

  • Pallet racking system design
  • Custom racking configuration
  • Warehouse storage layout design
  • Sop development for service operations
  • Process standardization and continuous improvement
  • Warehouse rack design and permitting
  • Moving and restructuring the stockroom
  • Reducing shrink

Hiring Activity

Accelerating30 roles · 15 in 30d

Department

Ops
17
Sales
6
Engineering
3
Marketing
2
Support
1

Seniority

Mid
20
Junior
8
Senior
1
Company intelligence

Find more companies like Total Warehouse by tech stack, pain points and active projects

Get started free

About Total Warehouse

Total Warehouse is a material handling equipment distributor based in Anaheim, California, supplying forklifts (including lithium-battery and LPG models), pallet jacks, lift trucks, and specialty equipment across the west coast. Beyond product sales and rentals, the company offers telematics, fleet management, operator training, pallet racking design and installation, and field service. The business operates a mix of equipment retail, rental fleet management, and technician-led service delivery. Founded in 1972 and self-owned, the company spans 201–500 employees and currently operates with a staff-heavy ops team supporting regional logistics and field service operations.

HeadquartersAnaheim, California
Company Size201–500 employees
Founded1972
Hiring MarketsUnited States, Canada

Frequently Asked Questions

What tech stack does Total Warehouse use?

NetSuite for ERP, Salesforce for CRM, Microsoft 365 and Google Workspace for collaboration, AutoCAD for design, Adobe Creative Suite, plus analytics via Google Analytics, Semrush, and SAS.

What is Total Warehouse working on?

Pallet racking design and warehouse layout optimization, SOP standardization for service operations, van inventory accuracy, technician scheduling efficiency, and parts sourcing turnaround improvement.

Similar Companies in Manufacturing

Other companies in the same industry, closest in size