Corporate wellness platform connecting employees to fitness and mental-health benefits
TotalPass México operates a B2B wellness benefit for mid-market companies, bundling gym access, fitness training, and mindfulness programs. The stack reveals a sales-operations focus: Salesforce, Sales Navigator, payment processors (Stripe, Adyen, PayPal), and analytics (Mixpanel, Amplitude, Looker Studio). Current hiring is split evenly between marketing and sales roles (6 of 8 open positions), with acute pain around lead quality, sales funnel efficiency, and gym-partner network expansion—suggesting the bottleneck is converting corporate buyers and scaling the vendor side of the marketplace.
TotalPass México is a corporate wellness benefits platform founded in 2019 and based in Mexico City. The product delivers physical fitness and mental-health programming to employees at companies across Mexico, marketed as a productivity and quality-of-life improvement tool. Revenue comes from B2B subscriptions; the company operates a two-sided network involving gym and wellness-provider partnerships on one side and corporate HR buyers on the other. With 51–200 employees and active scaling in sales and marketing, TotalPass is pursuing geographic and partner-network expansion while optimizing paid-media ROI and lead-generation efficiency.
Salesforce for CRM, Sales Navigator for prospecting, payment processors (Stripe, Adyen, PayPal), analytics via Mixpanel and Amplitude, Looker Studio for dashboards, and Google Workspace for operations.
Expanding gym-partner networks, optimizing paid-media campaigns, improving sales funnel efficiency and lead quality, testing new product features, and scaling market penetration across Mexico.
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