TopCompare.be Tech Stack

Belgian comparison platform connecting 1.5M consumers to financial products

Financial Services Etterbeek, Bruxelles 11–50 employees Founded 2015 Privately Held

TopCompare operates Belgium's largest consumer finance comparison site, channeling 1.5 million users toward 19 partner financial institutions across loans, mortgages, insurance, and savings products. The tech stack reveals a heavily automation-focused org—Google Ads, Zapier, Make, and UiPath dominate, with active projects centered on process automation, real-time dashboards, and workflow redesign. Sales team is 2.5x the size of ops, yet pain points cluster around broken workflows and lead qualification, suggesting automation is a lever to unblock growth rather than a solved problem.

Tech Stack 10 technologies

Core StackGoogle Ads Zapier Make Power Automate Google Bing Facebook Ads Manager CRM RPA UiPath

AdoptingZapier Make UiPath

What TopCompare.be Is Building

◆Challenges

Boosting sales performance
Broken workflows
Manual headaches
Improving team performance
Scaling processes
Improving lead qualification
Acquiring new partners
Inefficient processes
Improving conversion rates
Identifying blockers

▲Active Projects

Automation roadmap
Automation charge map
Manage google ads account for personal loans division
Display ad creation process
Process automation implementation
Real-time dashboard creation
Cross‑functional process redesign
Real‑time dashboards
Process redesign across acquisition to customer care
Dashboard development for bottleneck monitoring

Hiring Activity

Minimal35 roles · 0 in 30d

Department

Sales

Ops

Marketing

Partnerships

Seniority

Lead

Mid

Senior

Junior

Manager

Notable leadership hires: Automation Head, Sales Team Lead, Sales Lead

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About TopCompare.be

TopCompare is a consumer finance comparison platform operating in Belgium since 2015. The business model routes qualified leads from its comparison site to partner financial institutions—19 partners currently—across personal loans, mortgages, credit cards, insurance, pensions, and deposit accounts. The 11–50 person team is sales-heavy (23 in sales roles), with ops, marketing, and partnerships support. Geographic focus is Belgium only. Revenue flows from lead commissions and partner affiliation.

HeadquartersEtterbeek, Bruxelles

Company Size11–50 employees

Founded2015

Hiring MarketsBelgium

Frequently Asked Questions

What is TopCompare's tech stack?

Core tools are Google Ads, Facebook Ads Manager, Bing for demand generation; Zapier, Make, and UiPath for process automation; CRM for partner/lead management; Power Automate for workflow orchestration.

What is TopCompare working on?

Active projects include automation roadmap implementation, real-time dashboard creation for conversion/bottleneck monitoring, Google Ads account optimization for personal loans, and cross-functional process redesign from lead acquisition through customer care.