Digital services firm combining design, AI, and near-shore engineering
Tonic3 is a 28-year-old digital services firm built around UX design and AI-augmented development, with a distributed workforce across the US and Latin America. The hiring mix skews heavily toward design (19 open roles) and operations (16), while active projects span greenfield network automation and internal scaling challenges—suggesting the firm is balancing client delivery (design-led) with internal operational friction (team coordination, manual provisioning). The tech stack reveals a DevOps/infrastructure bent: Jenkins, GitLab CI/CD, Ansible, and Terraform point to an emerging in-house platform practice alongside their core services model.
Notable leadership hires: Business Execution Lead, Business Management Lead
Tonic3 provides digital strategy, design, and software development services to mid-market and enterprise clients. The firm operates on a hybrid model: onsite leadership and design in Dallas paired with near-shore engineering teams across eight countries in Latin America. Core offerings include user experience design, system modernization, rapid prototyping, and AI-integrated product development. The company also delivers strategic consulting and DevOps expertise. Recent internal focus includes building a greenfield network automation platform and addressing operational scaling challenges as headcount grows.
Tonic3 uses Figma and Adobe Creative Suite for design; GitLab CI/CD, Jenkins, Git, Ansible, and Terraform for infrastructure and automation; Python for backend work; and Cisco/Arista for network systems. They are actively adopting Ansible, Python, Arista EOS, and Terraform.
Tonic3 is building a greenfield network automation platform while scaling internal operations. Active projects include network deployment automation, CI/CD test integration, headcount reporting, and team coordination processes to address cross-functional alignment challenges.
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