Population health and fitness programs for Medicare-eligible adults
Tivity Health operates a B2B health benefits platform serving health plans with branded fitness, social, and mental enrichment programs targeting adults 50+. The tech stack—Salesforce, Snowflake, Tableau, and AWS microservices—supports data-driven personalization, while active hiring in sales, marketing, and engineering reflects concurrent pushes into new markets and conversion optimization. Pain points around scaling sales operations and inter-departmental communication signal growth friction typical of a 500-1000-person health tech org expanding beyond its core fitness offering.
Notable leadership hires: Marketing Director
Tivity Health provides integrated health solutions through SilverSneakers, ForeverFit, and WholeHealth Living—branded programs that combine in-person fitness, virtual activity, social engagement, and integrative health services. The company sells to health plans seeking to reduce costs and improve outcomes for their senior populations. The product layer includes personalized member journeys backed by insights and analytics. Operations span the United States, with headquarters in Franklin, Tennessee, and an active team in Arizona.
Tivity Health runs Salesforce for CRM, Snowflake and Tableau for analytics, AWS services (Lambda, ECS, DynamoDB) for application infrastructure, and Collibra for data governance. Development uses TypeScript, Python, C#, React, and Node.js.
Current projects include new market rollout, conversion funnel optimization, emerging business lines, sales performance metrics, forecasting models, and dashboard design. The company is also optimizing analytics and exploring new market opportunities.
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