Farm-to-fork organic grocery delivery for India
THW operates a direct-to-consumer organic grocery service in Pune with a farm-to-fork model spanning produce, dairy, and bakery. The tech stack is purely operational (Zoho suite + Google Workspace + WhatsApp)—no custom engineering—which is typical for early-stage D2C logistics. Hiring velocity is accelerating with 18 open roles and 8 posted in the last 30 days, skewed toward marketing (4), procurement (2), and sales (2), signaling growth-stage customer acquisition and supply-chain scaling rather than platform development.
THW - The Healthy World is a Pune-based organic grocery delivery startup founded in 2024, positioned as a farm-to-fork service for health-conscious Indian consumers. The company sources organic produce, A2 dairy, bakery items, and packaged goods directly from farms and delivers them affordably to end customers. The business model emphasizes sustainability (eco-friendly last-mile delivery, plastic reduction) and farmer partnerships (fair pricing, consistent orders). Current operational focus is customer onboarding, retention campaigns, and structured training for internal teams. Pain points include reducing churn, improving satisfaction, identifying growth opportunities, and expanding beyond the Pune footprint.
Zoho suite (People, Projects, CRM, Books), Google Docs/Sheets, Microsoft Office, Excel, and WhatsApp for operations and customer communication.
Pune, Maharashtra, India. Hiring is currently India-only.
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