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Thuma Tech Stack

Direct-to-consumer furniture and home goods retailer

Retail San Francisco, California 51–200 employees Founded 2017 Privately Held

Thuma operates a direct-to-consumer furniture and home brand with both digital and physical retail presence. The hiring mix skews toward sales and operations roles, while active projects center on inventory optimization, channel attribution, and store expansion — suggesting the company is scaling beyond its initial DTC footprint into brick-and-mortar and category diversification. Pain points around cash management and new store openings confirm a capital-intensive growth phase.

Tech Stack 13 technologies

Core StackShopify NetSuite Adobe Illustrator Figma Adobe Premiere Pro After Effects Microsoft Office Meta Google Photoshop InDesign Bynder Final Cut Pro

What Thuma Is Building

Challenges

  • Inventory management
  • Cash management
  • New store opening
  • Health regulation compliance
  • Rapid scaling of product categories
  • Improving roas and cac
  • Channel measurement and attribution
  • New customer and retention growth
  • Scalable growth framework
  • Expanding into new product categories

Active Projects

  • Channel measurement and attribution system
  • Scalable growth framework
  • Visual merchandising initiatives
  • Inventory management optimization
  • New store opening
  • New coffee offerings and seasonal promotions
  • Continuous experimentation platform
  • Segmentation and journey design
  • New product launches
  • In-store activations

Hiring Activity

Steady15 roles · 6 in 30d

Department

Sales
6
Ops
4
Marketing
3
Design
1
Product
1
Retail
1

Seniority

Junior
8
Senior
4
Lead
2
Director
1
Manager
1

Notable leadership hires: Team Lead, Art Director

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About Thuma

Thuma is a furniture and home goods retailer founded in 2017 and based in San Francisco. The company sells through a combination of direct-to-consumer channels (Shopify-powered) and physical retail locations. The tech stack reflects a traditional retail operation: NetSuite for enterprise resource planning, Shopify for commerce, Meta and Google for performance marketing, and Adobe creative tools for design and merchandising. Current priorities include optimizing inventory across expanding store footprint, improving marketing efficiency (ROAS and CAC), and launching new product categories including food offerings.

HeadquartersSan Francisco, California
Company Size51–200 employees
Founded2017
Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Thuma use?

Thuma runs Shopify for DTC sales, NetSuite for ERP, Meta and Google for marketing, and Adobe Creative Cloud (Photoshop, Illustrator, Figma) for design. They also use Bynder for digital asset management.

What is Thuma working on?

Active projects include store expansion, inventory management optimization, channel attribution measurement, visual merchandising, new product launches, and a continuous experimentation platform for growth testing.

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