The Souled Store Tech Stack

Licensed pop-culture apparel and D2C fashion brand for India's youth

Apparel & Fashion Mumbai, Maharashtra 201–500 employees Founded 2013 Privately Held

The Souled Store is a homegrown Indian fashion and merchandise brand built around licensed IP (Marvel, Disney, DC) and original collections. The tech stack is heavily design-focused (Adobe Creative Suite dominates) with analytics and Python for data work, but notably absent are e-commerce platforms, inventory management, or supply-chain tools — suggesting the brand operates through manual workflows and custom systems. Active hiring is skewed toward design (10 roles) and marketing (7), with heavy intern hiring, indicating a growth phase leaning on creative output and content velocity over operational or technical infrastructure.

Tech Stack 25 technologies

Core StackAdobe Photoshop Adobe Illustrator Google Ads Google Analytics AppsFlyer Adobe Premiere Pro MySQL Python Pandas scikit-learn Power BI Tableau Adobe Lightroom Photoshop Meta Google Analytics 4 Excel Google Sheets Final Cut Pro YouTube Lightroom PowerPoint statsmodels Looker Studio SQL

What The Souled Store Is Building

◆Challenges

Cost savings efficiency improvements
Cost-effective procurement
Continuous improvement sourcing process
Cost savings opportunities
Supply continuity
Quality challenges
Bottlenecks and inefficiencies
Scalability challenges
Drhp preparation and listing
Financial closure accuracy

▲Active Projects

Store creatives
Packaging design
Illustration for licensed merchandise
Premium smart formals and casual menswear collections
Digital marketing assets
Photoshoots
Brand content
Seasonal trend research and collection development
Drhp preparation and ipo execution
Financial closure processes

Hiring Activity

Accelerating35 roles · 20 in 30d

Department

Design

Marketing

Ops

Finance

Support

Data

Sales

Seniority

Intern

Junior

Senior

Manager

Mid

Notable leadership hires: Assistant Director

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About The Souled Store

The Souled Store sells licensed pop-culture merchandise and fashion apparel directly to Indian consumers through their D2C channel, with a secondary corporate gifting business. Founded in 2013, the brand positions itself around self-expression and pop-culture fandom, targeting India's youth with both branded collaborations and original menswear collections (smart formals and casual lines). The team is based in Mumbai and operates across design, marketing, and operations; they are currently preparing for DRHP and IPO execution. Primary pain points cluster around cost optimization, supply chain efficiency, and scaling — typical of a profitable mid-sized retailer moving toward public markets.

HeadquartersMumbai, Maharashtra

Company Size201–500 employees

Founded2013

Hiring MarketsIndia

Frequently Asked Questions

What is The Souled Store's tech stack?

Design tools dominate: Adobe Photoshop, Illustrator, Lightroom, and Premiere Pro. Data and analytics work uses Python, Pandas, scikit-learn, MySQL, SQL, and BI tools (Power BI, Tableau, Looker Studio). Meta and Google Ads handle paid marketing; AppsFlyer tracks mobile app performance.

What is The Souled Store working on?

Current priorities include new apparel collections (premium menswear), merchandise illustration and packaging design, seasonal trend research, digital marketing assets, and DRHP/IPO preparation and financial closure processes.