S

SalesPlaybook Tech Stack

HubSpot implementation and pipeline generation agency for DACH B2B software companies

IT Services and IT Consulting Schlieren, Zurich 11–50 employees Founded 2019 Privately Held

SalesPlaybook is a 11-50 person agency in Zurich built around HubSpot services, demand generation, and sales enablement for B2B software founders. Their stack—HubSpot, Make, Zapier, n8n, Lemlist, Apollo, plus Claude and GPT for automation—reflects a hands-on implementation business rather than a product play. Project list (signal-based outbound, ERP-HubSpot integrations, GTM engines, TAM sourcing) and pain points (complex HubSpot implementations, scalable automation, outbound targeting) show they're solving multi-tool orchestration problems for clients scaling beyond single-platform setups.

Tech Stack 10 technologies

Core StackHubSpot Make Zapier n8n Lemlist GPT Claude Perplexity Apollo Sales Navigator

What SalesPlaybook Is Building

◆Challenges

Complex hubspot integrations
Scalable hubspot implementation
Data migration for hubspot
Erp integration with hubspot
Complex b2b automation projects
Outbound system optimization
Scaling revenue operations
Increasing pipeline efficiency
Improving outbound targeting precision
Complex hubspot implementations

▲Active Projects

Hubspot solution implementation
Middleware integration
Custom object setup
Signal-based outbound systems
Scalable hubspot sales/marketing/service-hub projects
Non-native integration between hubspot and erp/accounting software
Gtm-engine projects
High-performing signal workflows
Signal-based outbound pipelines for b2b dach clients
Tam sourcing for b2b dach clients

Hiring Activity

Accelerating8 roles · 4 in 30d

Department

Engineering

3

Sales

3

Ops

1

Seniority

Junior

3

Mid

3

Senior

1

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About SalesPlaybook

SalesPlaybook operates as a revenue services agency focused on B2B software companies with 10-200 employees across the DACH region (Germany, Austria, Switzerland). The company delivers three service lines: pipeline and demand generation, sales enablement through coaching and training, and HubSpot platform implementation with marketing and CRM configuration. Their project work spans signal-based prospecting workflows, middleware integration between HubSpot and ERP/accounting systems, and custom object setup for complex B2B sales processes. Founded in 2019 and headquartered in Schlieren, Zurich, the team is actively hiring across engineering, sales, and operations roles, signaling expansion.

HeadquartersSchlieren, Zurich

Company Size11–50 employees

Founded2019

Hiring MarketsGermany

Frequently Asked Questions

What services does SalesPlaybook provide?

SalesPlaybook offers pipeline and demand generation, sales coaching and training, and HubSpot implementation services including CRM configuration, custom objects, and integrations with ERP and accounting software for B2B clients.

What is SalesPlaybook's tech stack?

Core stack includes HubSpot, Make, Zapier, n8n, Lemlist, Apollo, Sales Navigator, GPT, Claude, and Perplexity. The mix emphasizes workflow automation, data enrichment, and AI-assisted outbound processes.