The Roadmap Tech Stack

Marketing services agency scaling creative delivery and lead generation

Marketing Services Madrid, Madrid 11–50 employees Privately Held

The Roadmap is a 11–50 person marketing services firm based in Madrid, structured around creative (design, video), sales execution, and campaign strategy. The stack is heavily Adobe-centric (Creative Cloud, Premiere, After Effects) with WordPress/Shopify for web delivery and Monday.com for internal workflow — a typical agency tech shape. Active projects show a scaling pattern: video production systems, lead qualification, and prospecting expansion suggest they're moving from project-based services toward higher-touch, repeatable sales and creative operations.

Tech Stack 23 technologies

Core StackGoogle Ads Adobe Creative Cloud Adobe Premiere Pro After Effects WordPress Shopify Monday.com Slack JavaScript PHP Zoom LinkedIn Instagram Elementor SiteGround Hostinger Google Workspace cPanel HTML CSS LinkedIn Sales Navigator Aircall

What The Roadmap Is Building

◆Challenges

Lack of structure
Expanding into new markets
Streamlining creative workflows
Improving creative systems
Improving workflows and output quality
Building more structure around delivery
Scaling video production system
Improving lead qualification
Streamlining campaign targeting
Scaling website delivery

▲Active Projects

Internal workflow improvement
Project tracking across teams
Email marketing
Recruitment
Reporting
High-performance sales team building
Prospecting team expansion
Ai-driven lead insights
Campaign strategy development
Brand tone and visual identity shaping

Hiring Activity

Minimal15 roles · 0 in 30d

Department

Marketing

Design

Sales

Data

Engineering

Ops

Seniority

Mid

Intern

Senior

Junior

Lead

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About The Roadmap

The Roadmap helps mid-market businesses with marketing execution across creative, campaign strategy, and lead generation. The team operates across three core functions: design and video production (Adobe stack), web and landing-page delivery (WordPress, Shopify), and sales support (LinkedIn Sales Navigator, Aircall). They serve clients in Spain and are beginning to expand internationally (hiring signals in Norway). The agency is actively addressing internal friction around creative workflows, project tracking, and lead-qualification processes — typical of a growing service firm moving beyond ad-hoc delivery toward standardized systems.

HeadquartersMadrid, Madrid

Company Size11–50 employees

Hiring MarketsSpain, Norway

Frequently Asked Questions

What tech stack does The Roadmap use?

Adobe Creative Cloud (Premiere Pro, After Effects), WordPress, Shopify, Monday.com, Google Ads, LinkedIn, Slack, Zoom, and Aircall for sales operations. SiteGround and Hostinger handle hosting; HTML, CSS, JavaScript, and PHP power custom builds.

Where is The Roadmap located?

Headquartered in Madrid, Spain. The company is actively hiring in Spain and Norway, signaling early geographic expansion.

How many employees does The Roadmap have?

11–50 employees. Current team distribution: 6 in marketing, 3 in design, 3 in sales, with smaller ops, data, and engineering functions. Seniority skews mid-level and intern roles.