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Thermas da Mata Tech Stack

Water park operator scaling marketing and guest experience in São Paulo

Amusement Parks and Arcades Cotia, São Paulo 51–200 employees Founded 2019 Privately Held
thermasdamata.com.br LinkedIn

Thermas da Mata is a 200+ hectare water park near São Paulo built around heated pools, wave beaches, and integrated lodging, now in acceleration mode across marketing and design roles. The tech stack is heavily weighted toward content creation and social media (Adobe Creative Suite, CapCut, TikTok, YouTube) — reflecting a growth strategy anchored in digital marketing and influencer reach rather than backend infrastructure. Active projects center on campaign performance tracking, sales funnel optimization, and seasonal promotions, with operational availability and cost control surfacing as core constraints.

Tech Stack 13 technologies

Core StackLinux Adobe Photoshop Adobe Illustrator Adobe InDesign Adobe Premiere Pro Windows Adobe After Effects CapCut InShot TikTok YouTube WhatsApp Excel

What Thermas da Mata Is Building

◆Challenges

  • Aligning marketing channels
  • Tracking campaign performance
  • Optimizing sales funnel
  • 100% operational availability
  • Reducing operational costs
  • Increasing ticket sales

▲Active Projects

  • Integrated marketing campaigns
  • A/b testing and pixel implementation
  • Sales funnel development
  • Contingency planning
  • Asset inventory control
  • Innovation proposals for customer experience
  • Seasonal ticket promotion campaigns
  • Social media content creation
  • Monthly editorial calendar
  • Influencer management

Hiring Activity

Accelerating5 roles · 2 in 30d

Department

Marketing
2
Design
1
Engineering
1
HR
1

Seniority

Mid
2
Senior
2
Junior
1
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About Thermas da Mata

Thermas da Mata operates a water park and resort destination in Cotia, São Paulo state, approximately 30 minutes from the capital city. The facility spans over 200,000 square meters and includes heated swimming pools, wave pools, water slides, ziplines, children's areas, an on-site hotel (Hotel Bleev), food and beverage venues, and event spaces for corporate and social gatherings. The company generates recurring revenue through day-use admissions, seasonal promotions, an annual unlimited-access membership product (Aquacard), and ancillary services including lodging and events. Founded in 2019, the company employs 51–200 people and has identified growth in ticket sales and marketing efficiency as primary strategic priorities.

HeadquartersCotia, São Paulo
Company Size51–200 employees
Founded2019
Hiring MarketsBrazil

Frequently Asked Questions

What marketing tools does Thermas da Mata use?

Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), CapCut, InShot, TikTok, YouTube, and WhatsApp. Content production and social media distribution are central to their growth model.

What is Thermas da Mata working on?

Integrated marketing campaigns, A/B testing, sales funnel optimization, seasonal ticket promotions, social media content, influencer management, and customer experience innovation — alongside operational challenges around availability and cost control.