The PUR Company Tech Stack

Aspartame-free chewing gum and mints sold across North American retail

Consumer Goods Toronto, Ontario 51–200 employees Founded 2010 Privately Held

PUR manufactures xylitol-sweetened chewing gum and mints positioned as a cleaner alternative to conventional brands. The company operates on a sales-led model, with active hiring concentrated in retail sales and go-to-market roles, and a tech stack built around Adobe Creative Suite and social-media management tools—typical of a brand-driven consumer-goods company scaling distribution. Current priorities are expanding retail coverage, reducing stockouts, and launching new products.

Tech Stack 15 technologies

Core StackAdobe Illustrator After Effects Canva Adobe Creative Cloud InDesign Photoshop Word Outlook Excel PowerPoint TikTok CapCut Meta Business Suite Hootsuite Microsoft Office

What The PUR Company Is Building

◆Challenges

Expanding retail presence
Driving sales growth
Profitability of partnerships
Expanding distribution channels
New product launches
Sales growth and profitability
Reduce out-of-stocks
Improve shelf positioning
Increase distribution

▲Active Projects

New product launches
New packaging concepts
Sales and marketing collateral
Digital ads
Implement programs with customers
Sales plan and budget development
Promotional displays
In-store execution

Hiring Activity

Accelerating5 roles · 2 in 30d

Department

Sales

Design

Marketing

Seniority

Mid

Junior

Senior

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About The PUR Company

The PUR Company manufactures chewing gum and mints sweetened with xylitol and free from aspartame, GMOs, gluten, soy, and common allergens. Founded in 2010 and based in Toronto, the company operates as a privately held manufacturer selling through major North American retailers and e-commerce platforms. The product line is marketed toward health-conscious consumers, including those with dietary restrictions and diabetic diets. Sales velocity is accelerating, with active hiring focused on retail account management, marketing, and design roles to support product launches and in-store execution.

HeadquartersToronto, Ontario

Company Size51–200 employees

Founded2010

Hiring MarketsCanada

Frequently Asked Questions

What is The PUR Company's main product?

PUR manufactures aspartame-free chewing gum and mints sweetened with xylitol. The brand positions itself as the #1 selling aspartame-free chewing gum globally, with products marketed as vegan, gluten-free, and allergen-free.

Where can you buy PUR chewing gum?

PUR products are sold through major retailers across North America and online platforms including Amazon, where the brand has held the #1 bestseller ranking in its category for seven consecutive years.