The Parentinc Tech Stack

Content, community, and commerce platform for parents across Southeast Asia

Consumer Services Singapore 201–500 employees Privately Held

The Parentinc operates a multi-brand ecosystem spanning content (theAsianparent), direct-to-consumer products (Mama's Choice), community marketplaces (Webtretho, Bé Yêu), and retail (Motherswork). The tech stack reveals a hybrid operational model: Google Analytics + Looker for performance tracking, SAP + Oracle + Odoo for backend systems, and heavy reliance on Adobe and social platforms (TikTok, YouTube, Google Play) for content production. Active projects signal a scaling inflection—logistics implementation, ERP deployment, and app-store optimization run alongside cost-reduction initiatives, indicating the company is consolidating infrastructure after acquiring four brands in two years.

Tech Stack 16 technologies

Core StackGoogle Analytics Looker SAP Oracle Xero Adobe Creative Cloud After Effects Adobe Premiere Pro Adobe Illustrator Google Play Odoo Excel Photoshop CapCut TikTok YouTube

What The Parentinc Is Building

◆Challenges

Reducing operational expenses
Ensuring export-import compliance
Improving cost efficiency
Inventory discrepancies
Operational friction points
Cost inefficiencies
Erp implementation
Automation of financial processes
Improving roi on digital marketing channels
Optimizing creator partnership performance

▲Active Projects

Scale logistics capabilities
Implement fulfillment sops
Periodic stock reconciliation
Community initiatives within the app
Aso optimization for app store/google play
Performance tracking using google analytics and looker
Erp implementation
Brand campaigns
Strategic finance project

Hiring Activity

Decelerating7 roles · 1 in 30d

Department

Marketing

Finance

Logistics

Ops

Seniority

Junior

Mid

Intern

Manager

Senior

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About The Parentinc

The Parentinc is a Southeast Asian parenting ecosystem built on content, community, and commerce. The flagship property, theAsianparent, operates as a multi-channel platform (web and mobile app) with 12+ million downloads and a 4.9-star rating, offering parenting content, social networking, creator income opportunities, and curated product access. The company also manufactures and sells Mama's Choice, a dermatologist-tested and FDA-approved line of maternal and child products. Through 2022–2024 acquisitions, The Parentinc absorbed Vietnam's largest women and parenting communities (Webtretho and Bé Yêu) and Motherswork, a 26-year-old omni-channel retailer with 12 physical stores and distribution partnerships for 300+ brands across Southeast Asia and China. The organization spans 201–500 employees across Indonesia, Malaysia, Singapore, and the Philippines.

HeadquartersSingapore

Company Size201–500 employees

Hiring MarketsIndonesia, Malaysia, Singapore, Philippines

Frequently Asked Questions

What tech stack does The Parentinc use?

Core stack includes Google Analytics and Looker for analytics, SAP and Oracle for enterprise systems, Odoo for operations, and Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Illustrator) for content production. The company also uses Google Play, TikTok, and YouTube as distribution and marketing channels.

What is The Parentinc working on?

Current priorities include scaling logistics and fulfillment, ERP implementation, inventory and financial process automation, app store optimization (ASO), and performance analytics tracking. The company is also running community initiatives within its app and optimizing creator partnership returns.