The NOW Tech Stack

Boutique massage studio chain expanding across US markets

Wellness and Fitness Services Los Angeles, California, United States 51–200 employees Founded 2015 Privately Held

The NOW operates a multi-location massage studio network with 51–200 employees, now scaling franchise operations nationwide. Active hiring is concentrated in healthcare roles (massage therapists and wellness staff), with accelerating velocity in the last 30 days — a direct response to both expansion into new cities and rising demand for practitioners. The tech stack is operations-focused (Zenoti for studio management, NinjaOne and Splashtop for remote IT support, Sonos for in-location audio) rather than consumer-facing, reflecting a business model centered on managing boutique infrastructure, staff scheduling, and franchise partner support rather than direct-to-consumer digital interaction.

Tech Stack 12 technologies

Core StackInstagram TikTok LinkedIn macOS iPad Microsoft 365 NinjaOne Splashtop Ubiquiti UniFi Vonage Sonos Zenoti

What The NOW Is Building

◆Challenges

Cost of traditional spa
Increasing demand for massage therapists
Expanding to new cities
Reducing spa cost
Guest service complaints
Expanding boutique locations
Maintaining high-quality services while expanding
Supporting multi-location franchise environment
Installing network equipment
Maintaining boutique network infrastructure

▲Active Projects

Expanding menu and design to new cities
Support franchise owners during boutique construction and opening
Strategic social media content plan (30–60 days)
Content production and shoots
It installations for franchise boutiques
Promotions and collaborations with local businesses
It installations for new boutique openings
Enhancing accounting processes and internal controls
Supporting audit processes
Integrating pos system for revenue reconciliation

Hiring Activity

Accelerating80 roles · 35 in 30d

Department

Healthcare

Ops

Sales

Support

Marketing

Design

Finance

Operations

Seniority

Junior

Mid

Manager

Lead

Senior

Intern

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About The NOW

The NOW is a boutique massage studio brand founded in 2015, operating multiple locations from coast to coast. The company positions itself as an alternative to traditional high-cost spas, offering customizable massage services in designed studio environments. Revenue comes from direct service delivery at branded boutiques and, increasingly, from franchise partnerships with new location owners. Operations span studio management, therapist coordination, franchise support (including boutique construction and IT setup), and local marketing. The business model requires managing multi-location logistics, staff retention in a tight labor market, and franchise partner enablement.

Company Size51–200 employees

Founded2015

Hiring MarketsUnited States

Frequently Asked Questions

What software does The NOW Massage use to run studios?

Zenoti for studio and spa management; NinjaOne and Splashtop for remote IT support; Vonage for communications; Sonos for audio systems. Point-of-sale integration is a current project focus for revenue reconciliation.

How many locations does The NOW Massage operate?

The company describes boutiques open 'from coast to coast' with 'steady expansion on the horizon,' but exact location count is not disclosed. Current projects include supporting franchise owners through boutique construction and opening in new cities.