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THE LED Oficial Tech Stack

LED display solutions and digital signage for Brazilian commercial markets

IT Services and IT Consulting São Paulo, SP 201–500 employees Founded 2010 Privately Held

THE LED manufactures and deploys large-scale LED display systems across Brazil, operating from a 201–500 person base in São Paulo. The stack reveals a traditional services-and-installation business: RD Station and HubSpot for lead capture, Salesforce for pipeline, TOTVS Protheus for ERP, and Power BI for operations dashboards. Current hiring is broadly distributed (finance, ops, sales, support, HR, legal, marketing, data) with a junior-heavy mix, and pain points cluster around sales execution (meeting targets, lead generation, funnel conversion), operational friction (payroll accuracy, legal compliance, project management, turnover), and process automation — typical signals of a scaling services company hitting operational ceilings.

Tech Stack 19 technologies

Core StackADP Canva HubSpot Salesforce Google Ads Meta Ads LinkedIn Ads Power BI RD Station Microsoft Office TOTVS Protheus Excel eSocial Windows Word Outlook PowerPoint SEMrush Ahrefs

What THE LED Oficial Is Building

◆Challenges

Meeting sales targets
Precisão na folha de pagamento
Cumprimento de conformidade legal
High turnover
High absenteeism
Process automation improvements
Pending issues tracking
Improving project management processes
Lead generation
Improving marketing funnel

▲Active Projects

Culture, diversity and internal communication projects
Process automation improvements
Monthly reporting automation
Email marketing automation
Seo strategy implementation
Paid media campaigns
Developing power bi dashboards
Etl data pipelines

Hiring Activity

Accelerating20 roles · 9 in 30d

Department

Finance

3

Ops

3

Sales

3

Support

3

HR

2

Legal

2

Marketing

2

Data

1

Seniority

Junior

12

Mid

4

Senior

4

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About THE LED Oficial

THE LED is Brazil's largest LED display and digital signage solutions provider, founded in 2010. The company offers end-to-end services: panel design, installation, ongoing support, and application development across retail, hospitality, corporate, and public-sector segments. With 201–500 employees centered in São Paulo, THE LED operates as a project-driven services business, balancing new customer acquisition with delivery and support obligations. Current operational priorities include tightening sales processes, automating internal workflows (billing, reporting, payroll), and stabilizing workforce retention.

HeadquartersSão Paulo, SP

Company Size201–500 employees

Founded2010

Frequently Asked Questions

What is THE LED's tech stack?

RD Station and HubSpot for marketing and CRM; Salesforce for sales pipeline; TOTVS Protheus for ERP; Power BI for dashboards; Microsoft Office suite; Google Ads, Meta Ads, and LinkedIn Ads for paid media; SEMrush and Ahrefs for SEO.