The Krusteaz Company Tech Stack
Baking mixes and frozen foods maker scaling manufacturing ops and brand digital presence
Krusteaz is a 90-year-old baking mix brand (150+ SKUs across retail, foodservice, and direct) modernizing internal operations while building digital sales and brand channels. The hiring mix is manufacturing-heavy (10 roles open), with active projects spanning TPM implementation, wireless optimization for warehouse handheld scanners, zero-trust security, and integrated brand-building campaigns—indicating simultaneous pushes on supply-chain resilience, operational visibility, and direct-to-consumer positioning. Pain points cluster around reactive downtime and uptime assurance, suggesting infrastructure and process maturity gaps typical of mid-market food manufacturers scaling beyond legacy systems.
Tech Stack 13 technologies
What The Krusteaz Company Is Building
◆Challenges
- Reducing reactive downtime
- Transforming brand experience
- Lacking consumer insights
- Cost-effective production
- Meeting customer expectations
- Mechanical downtime
- Ensuring uptime
- Mitigating interference
- Convergence of it and ot
- Food safety compliance
▲Active Projects
- Tpm implementation
- Integrated brand-building campaigns
- Owned social media strategy
- Brand digital ecosystem
- New benefit programs
- Employee events and recognition programs
- High-availability connectivity for manufacturing and logistics
- Optimizing ruckus wireless for handheld scanners
- Implementing zero-trust policies
- Sustainability strategy roadmap
