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IWSR Tech Stack

Global beverage alcohol market intelligence and research

Information Services London 51–200 employees Founded 1971 Privately Held

IWSR operates a 50+ year-old market research business covering 160+ markets in spirits, beer, and wine, combining proprietary longitudinal data with consumer insights and on-the-ground intelligence. The hiring mix is data-heavy (8 roles) relative to research (4) and consulting (3), signaling a shift toward scaling analytics and automation—a pattern reinforced by active projects in consumer data delivery systems and dashboard development alongside traditional consulting work. Pain points around syndicated-process efficiency and data operations suggest internal tooling constraints as the business grows.

Tech Stack 11 technologies

Core StackSQL Server PostgreSQL JavaScript Excel PowerPoint Word VBA SQL HTML CSS XML

What IWSR Is Building

Challenges

  • Improving efficiencies in syndicated processes
  • Resource constraints
  • Delivery delays
  • Retaining high-value clients
  • Client onboarding
  • Improving data operations
  • Scaling data capabilities
  • Data management issues
  • Increasing product usage
  • Improving dashboard usability

Active Projects

  • Strategic study series
  • Market research projects for french clients
  • Half year update
  • Consulting projects for japan
  • Consumer interview analysis
  • Online survey programming
  • Ecommerce study
  • Twice-yearly consumer data delivery for bevtrac
  • User interface development for bevtrac
  • Client onboarding process

Hiring Activity

Steady20 roles · 6 in 30d

Department

Data
8
Research
4
Consulting
3
Support
2
Sales
1

Seniority

Senior
10
Mid
3
Lead
2
Manager
2
Junior
1

Notable leadership hires: Head of Research

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About IWSR

IWSR is a privately held market intelligence firm founded in 1971, headquartered in London. The company serves multinational beverage alcohol producers, ingredient and packaging suppliers, distributors, and financial institutions with market data, category forecasts, and strategic consulting across spirits, beer, and wine. Work spans country-specific and category-specific reports, duty-free and travel retail research, and ongoing syndicated data delivery to clients. The team operates across the United Kingdom, Singapore, Japan, and the United States.

HeadquartersLondon
Company Size51–200 employees
Founded1971
Hiring MarketsUnited Kingdom, Singapore, Japan, United States

Frequently Asked Questions

What tech stack does IWSR use?

IWSR's core tools are Excel, PowerPoint, and Word for delivery, with SQL Server and PostgreSQL for data storage, SQL for querying, and VBA for automation. Web-facing work uses HTML, CSS, and JavaScript. No major cloud or modern BI platforms appear in active use.

What is IWSR working on?

Current projects include strategic study series for regional clients, twice-yearly consumer data delivery (BevTrac), user interface development for BevTrac, consumer interview analysis, online survey programming, and ecommerce research—mixing traditional consulting with internal product-facing work.

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