IWSR operates a 50+ year-old market research business covering 160+ markets in spirits, beer, and wine, combining proprietary longitudinal data with consumer insights and on-the-ground intelligence. The hiring mix is data-heavy (8 roles) relative to research (4) and consulting (3), signaling a shift toward scaling analytics and automation—a pattern reinforced by active projects in consumer data delivery systems and dashboard development alongside traditional consulting work. Pain points around syndicated-process efficiency and data operations suggest internal tooling constraints as the business grows.
Notable leadership hires: Head of Research
IWSR is a privately held market intelligence firm founded in 1971, headquartered in London. The company serves multinational beverage alcohol producers, ingredient and packaging suppliers, distributors, and financial institutions with market data, category forecasts, and strategic consulting across spirits, beer, and wine. Work spans country-specific and category-specific reports, duty-free and travel retail research, and ongoing syndicated data delivery to clients. The team operates across the United Kingdom, Singapore, Japan, and the United States.
IWSR's core tools are Excel, PowerPoint, and Word for delivery, with SQL Server and PostgreSQL for data storage, SQL for querying, and VBA for automation. Web-facing work uses HTML, CSS, and JavaScript. No major cloud or modern BI platforms appear in active use.
Current projects include strategic study series for regional clients, twice-yearly consumer data delivery (BevTrac), user interface development for BevTrac, consumer interview analysis, online survey programming, and ecommerce research—mixing traditional consulting with internal product-facing work.
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