THE ICONIC Tech Stack

Fashion e-commerce platform for Australia and New Zealand

Retail Sydney, NSW 501–1,000 employees Founded 2011 Public Company

THE ICONIC operates a multi-brand fashion and lifestyle marketplace across Australia and New Zealand with over 1,000 employees split between Sydney CBD and a major fulfilment centre in South West Sydney. The hiring mix skews toward sales (10 roles), marketing (5), and operations (3), paired with active projects in discovery experiences, search relevance, and promotional optimization — indicating a shift from pure logistics toward conversion-focused merchandising and personalization. Pain points around inventory forecasting and promotional efficiency suggest they're scaling fulfillment operations while refining their curation and pricing engines.

Tech Stack 16 technologies

Core StackWorkday Looker Tableau Power BI Jira Figma Adobe Illustrator After Effects Adobe Premiere Pro SQL Excel Microsoft Office Google Workspace Talon.One Photoshop InDesign

What THE ICONIC Is Building

◆Challenges

Inventory management
Vendor performance evaluation
Cost savings opportunities
Inventory forecast accuracy
Reducing operational cost
Optimising promotional activity
Retention
Scaling platform performance
Enhancing stability
Improving employee journey

▲Active Projects

Partnership marketing strategy
Styling ecommerce own brand and branded shoots
Company-wide security strategy and roadmap
Mandatory learning program rollout
Culture initiatives
Retention initiatives
Next-generation discovery experiences
Strategic initiatives across discovery domain
Search relevance and conversion enhancements
Workday optimisation & configuration

Hiring Activity

Accelerating30 roles · 15 in 30d

Department

Sales

Marketing

Ops

Product

Design

Data

Finance

Seniority

Mid

Junior

Senior

Manager

Director

Lead

Notable leadership hires: Strategic Development Lead

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About THE ICONIC

THE ICONIC is a public fashion and lifestyle e-commerce retailer serving Australia and New Zealand since 2011. The company curates over 1,000 brands across apparel, accessories, and sports categories, competing on speed of delivery, return flexibility, and brand curation. Operations center on a large fulfilment facility in South West Sydney supporting same-day and next-day delivery in major markets. The organization is structured around merchandising, customer experience, and supply-chain functions, with active scaling in sales, marketing, and product teams focused on discovery and conversion.

HeadquartersSydney, NSW

Company Size501–1,000 employees

Founded2011

Hiring MarketsAustralia

Frequently Asked Questions

What technology stack does THE ICONIC use?

THE ICONIC uses Workday for HR/finance, SQL and Looker/Tableau/Power BI for analytics, Jira for project management, Talon.One for promotion orchestration, and Adobe Creative Suite (Figma, Photoshop, Illustrator, Premiere Pro) for design and content production.

What is THE ICONIC working on?

Active projects include next-generation discovery experiences, search relevance and conversion enhancements, partnership marketing strategy, company-wide security strategy, and Workday platform optimization. Challenges include inventory forecasting accuracy and promotional efficiency.