Direct-to-consumer hydration bottle brand scaling wholesale operations
HydroJug manufactures and sells reusable water bottles through D2C and wholesale channels. The tech stack reveals a company in operational scaling mode: Shopify for commerce, NetSuite + SuiteScript for ERP, and project focus on AP automation, inventory forecasting, and wholesale account build-out. Hiring is heavily skewed toward marketing (8 roles) and operations, with minimal engineering (1 role), indicating growth is demand and supply-chain driven rather than product-platform driven.
HydroJug designs and sells reusable hydration bottles positioned at fitness and lifestyle audiences. Founded in 2016 and headquartered in Ogden, Utah, the company operates both direct-to-consumer sales (via Shopify) and wholesale distribution. The product line includes BPA-free bottles in multiple colors. At 11–50 employees, the company is automating back-office workflows (accounts payable, month-end close), integrating NetSuite with Shopify, and scaling wholesale operations through demand forecasting and key account management. Marketing and operations represent the bulk of hiring activity.
Shopify for ecommerce, NetSuite for ERP, SuiteScript for customization, React for web development, SQL for databases, and Adobe Creative Suite for design. Project work includes NetSuite-Shopify integration and ERP environment customization.
Key projects include AP process automation, NetSuite-Shopify integration, wholesale demand forecasting, inventory optimization, and international wholesale account build-out. Primary pain points center on cash flow forecasting, aged payables reduction, and forecast accuracy.
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