Deconstruct Tech Stack

Direct-to-consumer skincare brand scaling science-backed formulations

Manufacturing Bangalore, Karnataka 11–50 employees Privately Held

Deconstruct is a DTC skincare company building around Shopify, Google analytics stack, and creative production tools (Photoshop, Figma, Premiere Pro). The hiring mix—marketing-heavy with substantial design and manufacturing capacity—reflects a brand scaling paid acquisition and product expansion simultaneously. Active projects span marketplace content optimization, paid creative production, conversion tooling, and shipment logistics, while pain points cluster around manufacturing quality control, multi-channel compliance, and marketplace dependency reduction.

Tech Stack 17 technologies

Core StackAdobe Illustrator Figma Adobe Premiere Pro After Effects Meta Ads Google Ads Shopify Photoshop InDesign Word Excel ChatGPT Google Gemini Blender Google Analytics 4 Google Tag Manager

AdoptingRunway ML

What Deconstruct Is Building

◆Challenges

Quality deviations
Audit readiness
Compliance across multiple sites
Scaling influencer partnerships
Reducing stock-out time
Scaling acquisition and retention
Driving revenue at scale
Increasing website conversion
Reducing marketplace dependency

▲Active Projects

Listing images and a+ content refresh across marketplaces
Ugc-style creatives and short video assets for paid campaigns
Product cataloging
Shipment optimization
Scalable growth frameworks
Event tracking and conversion api implementation
Cro initiatives
Exclusive website-only benefits
Interactive quizzes and skin profiles
Bundling & merchandising strategy

Hiring Activity

Steady15 roles · 6 in 30d

Department

Marketing

Design

Manufacturing

Product

Operations

Research

Seniority

Intern

Mid

Senior

Manager

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About Deconstruct

Deconstruct sells science-formulated skincare products direct-to-consumer, emphasizing ingredient transparency and efficacy claims over marketing narrative. The company operates out of Bangalore with an 11–50 person team structured around marketing, design, manufacturing, and product functions. Distribution spans Shopify direct, Google-driven paid channels (Meta and Google Ads), and multiple marketplace listings—creating operational complexity around compliance, stock management, and content standardization across channels.

HeadquartersBangalore, Karnataka

Company Size11–50 employees

Hiring MarketsIndia

Frequently Asked Questions

What tech stack does Deconstruct use?

Deconstruct uses Shopify for e-commerce, Google Analytics 4 and Google Tag Manager for conversion tracking, Meta Ads and Google Ads for paid acquisition, Figma and Adobe Creative Suite for design and content production, and is adopting Runway ML for video creation.

Is Deconstruct hiring?

Yes. Deconstruct has 15 active open roles across marketing (6), design (2), manufacturing (2), product (2), and other functions. Hiring is concentrated in India with a mix of intern, mid, senior, and manager-level positions.

What is Deconstruct working on?

Current priorities include refreshing marketplace imagery and A+ content, producing short-form paid creative, implementing event tracking and conversion APIs, optimizing shipment logistics, building interactive skin-profile tools, and reducing reliance on marketplace sales channels.