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TheCUBE Tech Stack

Innovation hub and startup accelerator operating physical spaces in Madrid and coastal Spain

Information Technology & Services Madrid, Madrid 11–50 employees Founded 2017 Privately Held

TheCUBE operates as a physical innovation ecosystem connecting corporations with early-stage startups across two locations (4,500m² each in Madrid and Zahara de los Atunes). The tech stack is almost entirely no-code/low-code (Make, Zapier, Notion, Airtable, Bubble, Framer), reflecting an organization optimized for rapid program iteration and event coordination rather than software engineering—only 1 active engineering hire across 50 employees. Current focus is narrowing: product and marketing dominate the hiring mix, while projects cluster around acceleration program design, ecosystem events, and startup advisory, yet pain points reveal friction in connecting startups to capital and scaling beyond event-driven revenue.

Tech Stack 12 technologies

Core StackMake Zapier Airtable Canva Shopify Notion CapCut Adobe Microsoft Office Google Workspace Bubble Framer

What TheCUBE Is Building

◆Challenges

Identifying new growth opportunities
Accelerating tech projects
Scaling startup initiatives
Connecting startups with investors
Connecting effectively with target market
Reaching new audiences
Increasing presence
Diagnosing technology maturity
Lack of structured governance for innovation programs
Difficulty sourcing aligned business projects

▲Active Projects

Strategic contract with madrid city council
Business concept development
Internal process automation
Acceleration program design
Startup advisory
Ecosystem event coordination
Ecosystem communication strategy
Knowledge transfer university-company initiatives
Deep tech storytelling
Content creation for new startups

Hiring Activity

Decelerating15 roles · 3 in 30d

Department

Product

5

Marketing

4

Ops

2

Data

1

Engineering

1

Innovation

1

Seniority

Senior

6

Intern

4

Mid

3

Junior

1

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About TheCUBE

TheCUBE is a Madrid-based innovation and entrepreneurship ecosystem founded in 2017, operating two physical hubs totaling 9,000m² where corporations and startups collaborate on product development and business transformation. The organization runs proprietary innovation methodologies, hosts 260+ technology events annually attracting 20,000+ participants, and manages a Company Builder arm for launching and developing startups. Revenue appears anchored to corporate innovation programs, startup mentorship, and physical event rentals rather than a SaaS model. Leadership structure leans toward product and marketing roles, with sparse engineering or technical infrastructure capacity.

HeadquartersMadrid, Madrid

Company Size11–50 employees

Founded2017

Hiring MarketsSpain

Frequently Asked Questions

What is TheCUBE and where is it located?

TheCUBE is an innovation ecosystem with two physical hubs: a 4,500m² vertical hub in central Madrid and a 4,500m² horizontal hub in Zahara de los Atunes, Spain. Founded in 2017, it hosts 260+ annual technology events and serves as a meeting point for corporations, startups, and entrepreneurs.

What tech stack does TheCUBE use?

TheCUBE uses primarily no-code and productivity tools: Make, Zapier, Notion, Airtable, Canva, Adobe, Google Workspace, and Bubble. The stack reflects an organization focused on program management and event coordination rather than software development.