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The Better India Tech Stack

Impact-driven media platform amplifying positive stories and social change

Online Audio and Video Media Bengaluru, Karnataka 51–200 employees Founded 2015 Privately Held

The Better India operates a solutions-oriented media platform reaching 250+ million monthly readers across four languages. The tech stack is purely creative (Adobe suite, Microsoft Office) — no backend infrastructure, APIs, or data tooling — indicating a content-production-focused operation rather than a platform/SaaS model. Hiring velocity is decelerating while pain points cluster around revenue operations (funnel management, payment delays, billing discrepancies, vendor onboarding), suggesting the business is scaling content and partnerships faster than internal operational systems can support.

Tech Stack 10 technologies

Core StackAdobe Illustrator Adobe Premiere Pro Adobe Photoshop Adobe After Effects Photoshop Microsoft Office Excel Word Adobe Audition

What The Better India Is Building

◆Challenges

Meeting monthly view targets
Maintaining healthy funnel of opportunities
Achieving revenue targets
Driving revenue through impactful campaigns
Identifying new opportunities
Vendor onboarding inefficiencies
Billing discrepancies
Payment collection delays
Ensuring seamless delivery
Profitability protection

▲Active Projects

Large-scale campaigns for the better india
Develop ips and campaigns with marketing and editorial teams
Innovative branded content solutions
Brand partnership execution
Vendor ecosystem management

Hiring Activity

Decelerating15 roles · 2 in 30d

Department

Sales

5

Design

2

Marketing

2

Finance

1

Ops

1

Seniority

Manager

4

Mid

3

Senior

3

Director

1

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About The Better India

The Better India publishes impact journalism and solutions-based storytelling across English, Hindi, Gujarati, and Malayalam. The platform features narratives about changemakers, grassroots innovations, and sustainability initiatives, with stated monthly reach exceeding 250 million readers. Beyond publishing, the company runs campaigns with NGOs, corporates, and government bodies to organize and fund social initiatives—ranging from relief efforts to environmental restoration. Revenue is primarily campaign and partnership-driven rather than advertising or subscriptions, placing sales and design at the operational center. The organization is based in Bengaluru and currently employs 51–200 people.

HeadquartersBengaluru, Karnataka

Company Size51–200 employees

Founded2015

Hiring MarketsNorway, India

Frequently Asked Questions

What languages does The Better India publish in?

English, Hindi, Gujarati, and Malayalam. The platform reaches over 250 million readers monthly across these language editions.

Is The Better India hiring?

Yes. Active roles span sales (5), design (2), marketing (2), finance (1), and operations (1), with hiring in India and Norway. Posting velocity has slowed recently.

What does The Better India's tech stack look like?

Primarily Adobe creative tools (After Effects, Premiere Pro, Audition, Photoshop, Illustrator) and Microsoft Office. No backend platform infrastructure or APIs in use.