Tharp Ventures Tech Stack

Marketing operating system for health & wellness DTC brands

Marketing Services Austin, Texas 2–10 employees Privately Held

Tharp Ventures is a 2-10 person agency building a marketing operating system for direct-to-consumer wellness brands scaling from mid-seven to eight figures. The stack (Shopify, Google Ads, Klaviyo, ClickUp, Airtable, n8n) and active projects (workflow automation, CRO experiments, creative testing roadmaps, SOP documentation) reveal a deliberate shift from ad-hoc campaign work toward systematized processes—addressing their core pain point of manual inefficiencies and delivery delays. Leadership-heavy hiring (Head of Growth, 2 lead roles) across their 6 open positions signals aggressive scaling of internal capability.

Tech Stack 13 technologies

Core StackShopify Google Ads Klaviyo ClickUp Slack Figma Google Workspace Notion Loom Meta Ads Manager Google Analytics 4

AdoptingAirtable n8n

What Tharp Ventures Is Building

◆Challenges

Inefficient workflow management
Scaling dtc brands
Chaotic fulfillment flow
Delivery delays
Manual process inefficiencies
Lack of clear deliverable tracking
Optimizing growth metrics
Attribution complexity
Optimizing paid media spend
Improving conversion rates

▲Active Projects

Marketing operating system
Full-funnel growth strategy development
Airtable database for creative
Workflow automation via slack alerts and clickup templates
Build sops for recurring tasks
Create automations (slack alerts, clickup templates)
Creative testing roadmap
Cro experiments
Testing roadmap development
Cro experiment execution

Hiring Activity

Accelerating6 roles · 3 in 30d

Department

Marketing

Seniority

Lead

Manager

Senior

Notable leadership hires: Head of Growth

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About Tharp Ventures

Tharp Ventures operates as a fractional marketing operating partner for health & wellness brands, specializing in paid media strategy, email marketing, ad creative, and conversion rate optimization. The agency works with founder-led companies seeking to transition from hands-on operations into scaled, sustainable growth. Their service footprint spans paid channels (Google, Meta), email automation (Klaviyo), and analytics (GA4), with recent infrastructure investment in workflow automation (Airtable, n8n, ClickUp) to reduce manual labor and improve project visibility. Based in Austin, Texas, the firm is currently hiring across marketing roles in the United States.

HeadquartersAustin, Texas

Company Size2–10 employees

Hiring MarketsUnited States

Frequently Asked Questions

What tools does Tharp Ventures use for paid advertising?

Google Ads, Meta Ads Manager (Facebook), and Klaviyo for email. They also rely on Google Analytics 4 for measurement and ClickUp for campaign management and workflow tracking.

What is Tharp Ventures working on?

Building a marketing operating system with focus on full-funnel growth strategy, workflow automation (Slack alerts, ClickUp templates), CRO experiments, creative testing roadmaps, and standardized SOPs to reduce manual inefficiencies in DTC operations.