TRACK&FIELD Tech Stack

Brazilian sportswear and wellness retailer with direct stores and digital platforms

Retail São Paulo, Brazil 501–1,000 employees Founded 1988 Public Company

Track&Field operates Brazil's largest wellness retail network—343 physical stores plus digital channels (TFSports fitness platform with 540K users, tfmall curated marketplace)—alongside owned-brand sportswear. The hiring mix is heavily sales-focused (41 of 82 open roles) with junior-level velocity, while active projects cluster around omnichannel logistics, event operations, and supply-chain automation; the pain-point list (inventory management, omnichannel inefficiencies, production processes) suggests the company is working to integrate fragmented retail, events, and fulfillment operations into a cohesive ecosystem.

Tech Stack 29 technologies

Core StackPower BI Adobe Photoshop Adobe Illustrator Adobe Premiere Pro Salesforce HubSpot Trello Google Ads Braze Jira Canva ClickUp Mixpanel Amplitude Excel Adobe After Effects Google Slides Google Sheets RD Station CRM Meta Oracle Responsys SQL WhatsApp CorelDRAW PowerPoint Word Looker Studio Google Analytics 4

What TRACK&FIELD Is Building

◆Challenges

Boosting customer loyalty
Compliance with tax obligations
Schedule adherence
Omnichannel process inefficiencies
Meeting sales targets
Inventory management
Product quality compliance
Reducing non-conformities
Improving customer loyalty
Inefficient production processes

▲Active Projects

Social media content and campaign development
Customer journey automation
Interstate supply chain execution
Projeto continue e movimento
Event registration monitoring
Discount coupon management
Post-event kpi reporting
Event logistics coordination
Implementing lean and six sigma methodologies
Automating supply chain processes

Hiring Activity

Accelerating80 roles · 55 in 30d

Department

Sales

Ops

Marketing

Manufacturing

Operations

Design

Finance

Logistics

Seniority

Junior

Mid

Manager

Senior

Intern

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About TRACK&FIELD

Track&Field is a public Brazilian retailer founded in 1988 that sells sportswear and wellness products across 343 company-operated locations and digital platforms. The business spans three main areas: branded apparel and footwear sold in physical stores and through tfmall (a curated marketplace of premium sports products); TFSports, a fitness platform connecting 540,000 users to over 5,700 trainers across 45 sports disciplines, including the Track&Field Run Series (Latin America's largest running circuit) and Beach Tennis Open; and TFC Food & Market, in-store cafes and small markets promoting balanced nutrition. The company operates approximately 1,300 direct employees and coordinates with roughly 2,000 franchisee staff. Tech stack emphasizes marketing automation (Salesforce, HubSpot, RD Station, Braze), business intelligence (Power BI, Looker Studio, Google Analytics 4), and Adobe creative tools.

Company Size501–1,000 employees

Founded1988

Hiring MarketsBrazil

Frequently Asked Questions

What is Track&Field's main business model?

Track&Field operates 343 retail stores selling branded sportswear, runs TFSports (a fitness platform with 540K users and 5,700+ trainers), and manages tfmall, a curated marketplace for premium sports products, plus in-store cafes and markets.

What CRM and marketing tools does Track&Field use?

Salesforce for CRM, HubSpot and RD Station for marketing automation, Braze for customer engagement, Google Analytics 4 and Mixpanel for analytics, and Meta and Google Ads for paid campaigns.