Western sports media company building fantasy rodeo and lifestyle content
Teton Ridge operates a western sports and entertainment platform centered on rodeo content, live events, and fantasy gameplay. The company is actively scaling a fantasy sports community while modernizing its operational backbone—currently implementing an ERP upgrade and optimizing month-end close processes. Marketing-heavy hiring (5 open roles) reflects investment in social strategy and content distribution across Instagram, TikTok, YouTube, and X.
Teton Ridge is a western sports media and lifestyle company that owns and operates the Cowboy Channel. The business spans live rodeo events, digital content production, and fantasy sports gameplay formats. Revenue flows from media distribution, sponsorship, and audience engagement across owned channels and social platforms. The company serves both casual fans and engaged fantasy sports participants, distributing content through YouTube, Instagram, TikTok, and X. Operations run on NetSuite and SAP for financial management and ERP processes.
NetSuite and SAP for financial and enterprise systems; Instagram, TikTok, YouTube, and X for content distribution; Photoshop for creative production; Excel for data work.
Building fantasy rodeo gameplay and community engagement; expanding social media strategy and content calendar workflows; capturing live event social content; implementing ERP upgrades and optimizing financial close processes.
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