The Telegraph Tech Stack

Legacy news publisher scaling subscriptions and AI-driven personalization

Media Production London 1,001–5,000 employees Founded 1855 Privately Held

The Telegraph is a 170-year-old UK publisher operating a diversified model across print, digital, and commerce. The tech stack centers on Salesforce (Service Cloud, Agentforce, Einstein), Zuora for subscriptions, and Adobe for analytics—a pattern typical of publisher-driven customer retention. Active hiring across marketing, media, and sales, combined with projects in subscription conversion, AI-driven product development, and clean-room partnerships, signals a shift toward data-led subscriber acquisition and programmatic revenue rather than pure editorial scale.

Tech Stack 19 technologies

Core StackSalesforce Jira Confluence Figma Trello Google Ads Google Analytics Service Cloud Zuora Agentforce Chartbeat Google Adobe Excel Google Workspace Google Sheets Adobe Analytics SQL

AdoptingUnity

What The Telegraph Is Building

◆Challenges

Acquiring new customers
Optimising complex salesforce ecosystem
Optimising subscription conversion
Ensuring stability of service cloud
Growing subscriber community
Data-led publishing
Expanding international demand
Privacy-safe targeting solutions
Driving programmatic revenue growth
Managing subscription logic

▲Active Projects

Conversion initiatives
Repurposing digital content for print editions
Pricing analysis and a/b testing
Ai initiatives for agentforce & einstein for service
Rollout of einstein for service capabilities
Future expansions such as next best action/service plans
Subscriber-driven content creation
Heat-mapping
Ai-driven programmatic product development
Clean room partnership development

Hiring Activity

Accelerating30 roles · 15 in 30d

Department

Marketing

Media

News

Sales

Design

Analytics

Commerce

Digital

Seniority

Senior

Mid

Lead

Junior

Manager

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About The Telegraph

The Telegraph publishes news, analysis, and comment across print and digital channels. The portfolio includes The Daily Telegraph and Sunday Telegraph newspapers, The Telegraph website and app, and The Telegraph Edition digital replica. Monthly reach spans 27.2 million UK readers and 107 million global browsers. The business model rests on advertising, subscriptions (launched 2016), circulation, commerce, and events. The company was the first UK publisher online (1994) and operates a Salesforce-heavy infrastructure for customer management, billing, and emerging AI personalization. Headquartered in London with 1,001–5,000 employees.

HeadquartersLondon

Company Size1,001–5,000 employees

Founded1855

Hiring MarketsUnited Kingdom, United States

Frequently Asked Questions

What is The Telegraph's tech stack?

Core tools are Salesforce (Service Cloud, Agentforce, Einstein), Zuora for subscription billing, Adobe Analytics and Google Analytics for content metrics, Chartbeat for real-time dashboards, and Google Workspace. Recently adopting Unity.

What is The Telegraph working on?

Subscription conversion optimization, AI initiatives (Agentforce, Einstein), content repurposing for print, heat-mapping and data-led publishing, programmatic revenue growth, and clean-room partnerships for privacy-safe targeting.