North American tire wholesaler and franchisor modernizing on Oracle Cloud ERP
TBC Corporation is a 70-year-old tire and automotive services distributor with 1,000+ employees across wholesale, franchise, and international channels. The company is mid-migration from SAP to Oracle Cloud Fusion (ERP + EPM), paired with a financial planning platform deployment and AI-integrated transformation roadmap. Sales and finance hiring are accelerating (7 and 5 open roles respectively), while pain points cluster around SAP-to-Oracle transition friction and franchise profitability optimization — typical of large legacy enterprises in the first year of cloud ERP adoption.
TBC operates as a multi-channel tire and automotive retailer across North America, serving wholesale customers (through TBC Brands, National Tire Wholesale, TBC International, and TBC de Mexico) and retail consumers through nearly 470 franchised Big O Tires locations. The company handles the full service stack: tire wholesale distribution, supply chain logistics, and automotive maintenance (brakes, alignment, suspension, fluids). Based in Palm Beach Gardens, FL, TBC is privately held with 1,001–5,000 employees and founded in 1956. The organization is currently undergoing an ERP transformation to Oracle Cloud Fusion while implementing new financial planning tools and exploring AI-enabled processes.
TBC is actively migrating from SAP to Oracle Cloud Fusion (ERP) and Oracle Cloud EPM, with data migration and integration projects underway as part of a broader ERP transformation initiative.
TBC operates nearly 470 franchised tire and automotive service centers nationwide under the Big O Tires brand, serving individual consumers and fleet customers.
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