Thesis Tech Stack

Direct-to-consumer nootropics brand optimizing for retention and social reach

Wellness and Fitness Services New York, NY 11–50 employees Founded 2017 Privately Held

Thesis sells cognitive-enhancement supplements targeting focus, stress, and memory through data-driven formulations. The hiring mix is heavily skewed toward marketing and ops (11 of 13 roles), with leadership gaps in growth and operations — a pattern consistent with their stated pain points around churn reduction, content scaling, and topline growth. Their project list (win-back campaigns, paid social, high-volume TikTok/Instagram content) confirms a customer-acquisition and retention focus, while pain points around claims substantiation and ingredient sourcing suggest regulatory and supply-chain headwinds typical of regulated supplement brands.

Tech Stack 16 technologies

Core StackAdobe Premiere Pro Adobe Photoshop Adobe Illustrator Adobe InDesign Klaviyo Google Ads Meta Ads Meta TikTok Google SQL Instagram Final Cut Pro Amazon Ads

What Thesis Is Building

◆Challenges

Unlocking topline growth
Reducing churn
Scaling content production
Maintaining authenticity
Reaching adhd community
Claims substantiation
Ingredient sourcing
Enable efficient scalable operations
Scaling voice of customer insights engine
Scaling personalized nootropics brand

▲Active Projects

Churn reduction program
Win-back campaigns
Paid social strategy implementation
Improving analytics reporting
Executing high-priority initiatives
High-volume content across instagram and tiktok
Lo-fi tiktok/instagram reels
Street interview series
Study playbook development
Science module creation

Hiring Activity

Accelerating15 roles · 6 in 30d

Department

Marketing

Ops

Design

Research

Seniority

Manager

Director

Mid

Lead

Senior

Notable leadership hires: Growth Head, Chief of Staff

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About Thesis

Thesis is a New York-based nootropics company founded in 2017, operating in the wellness and cognitive-enhancement space. The product targets neurotransmitters and hormones linked to focus, learning, motivation, and stress resilience through formulated supplements. With 11–50 employees and active hiring across marketing, operations, design, and research, Thesis is scaling direct-to-consumer channels, particularly social platforms (TikTok and Instagram) where they produce high-volume content. Current operational challenges center on customer retention, content production velocity, and substantiating health claims in a regulated category.

HeadquartersNew York, NY

Company Size11–50 employees

Founded2017

Hiring MarketsUnited States, Canada

Frequently Asked Questions

What is Thesis nootropics company?

Thesis makes nootropic supplements designed to enhance cognitive function across focus, memory, motivation, and stress resilience. Founded in 2017 in New York, they use data-driven formulations and iterative testing to target specific neurotransmitters and hormones.

What marketing channels does Thesis use?

Thesis relies on Meta, TikTok, Google, and Instagram for customer acquisition and engagement. Current projects include high-volume TikTok and Instagram reels, paid social strategy, win-back campaigns, and street interview content series to reach cognitive-enhancement and ADHD communities.