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Tahaluf Tech Stack

Events operator bringing international conferences and exhibitions to Saudi Arabia

Events Services Riyadh 51–200 employees Founded 2022 Partnership

Tahaluf is a joint venture between Informa PLC, the Saudi Federation for Cyber Security and Programming, and the Events Investment Fund, launched in 2022 to build the Kingdom's events infrastructure. The stack reflects a marketing-operations hybrid: Salesforce for CRM, Airtable for workflow tracking, and heavy social media presence across Meta, TikTok, YouTube, Instagram, LinkedIn, X, and Snapchat. Hiring is heavily weighted toward marketing (9 roles) and operations (4), with manager-level seniority dominating — signaling a company building repeatable event delivery processes and scaling paid acquisition channels.

Tech Stack 16 technologies

Core StackAirtable SAP Salesforce JavaScript Excel PowerPoint HTML Eloqua ChatGPT Instagram LinkedIn Meta X Snapchat TikTok YouTube

What Tahaluf Is Building

Challenges

  • Cost tracking and budget reconciliation
  • Increasing high-quality registrations
  • Retaining intellectual property
  • Team restructuring
  • Optimising campaign roi
  • Accounts receivable management
  • Month-end process management
  • Maintaining delivery excellence
  • High-profile speaker coordination
  • Delivering large-scale events on time and within budget

Active Projects

  • Leap
  • Cityscape global
  • Global health exhibitions
  • Money 20/20 paid media strategy
  • Black hat mea
  • Arabic training for black hat middle east
  • Blackhat paid media strategy
  • Event launches
  • Vibe event
  • Cost tracker maintenance for events

Hiring Activity

Accelerating25 roles · 15 in 30d

Department

Marketing
9
Ops
4
Sales
4
Design
2
Finance
2
Construction
1
Engineering
1
HR
1

Seniority

Manager
12
Mid
6
Senior
3
Director
2
Junior
1
Lead
1

Notable leadership hires: Creative Director

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About Tahaluf

Tahaluf operates as a strategic partnership to develop Saudi Arabia's events industry, aligned with Vision 2030 economic diversification goals. The company sources and localizes international conferences, exhibitions, and professional gatherings — including financial services (Money 20/20), cybersecurity (Black Hat Middle East), and health sectors. With 51–200 employees based in Riyadh, they manage end-to-end event delivery: registration strategy, speaker coordination, paid media campaigns, and cost reconciliation. Active projects span multiple verticals and geographies, with pain points concentrated on budget tracking, registration volume, speaker logistics, and on-time delivery at scale.

HeadquartersRiyadh
Company Size51–200 employees
Founded2022
Hiring MarketsSaudi Arabia

Frequently Asked Questions

What events does Tahaluf operate?

Current portfolio includes Money 20/20, Black Hat Middle East, Cityscape Global, Global Health Exhibitions, Leap, and Vibe Event. Additional initiatives focus on speaker recruitment, paid media strategy, and event launches.

What challenges is Tahaluf facing?

Key pain points include cost tracking and budget reconciliation, increasing registration quality, campaign ROI optimization, speaker coordination logistics, and delivering large-scale events on-time and within budget.

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