Events operator bringing international conferences and exhibitions to Saudi Arabia
Tahaluf is a joint venture between Informa PLC, the Saudi Federation for Cyber Security and Programming, and the Events Investment Fund, launched in 2022 to build the Kingdom's events infrastructure. The stack reflects a marketing-operations hybrid: Salesforce for CRM, Airtable for workflow tracking, and heavy social media presence across Meta, TikTok, YouTube, Instagram, LinkedIn, X, and Snapchat. Hiring is heavily weighted toward marketing (9 roles) and operations (4), with manager-level seniority dominating — signaling a company building repeatable event delivery processes and scaling paid acquisition channels.
Notable leadership hires: Creative Director
Tahaluf operates as a strategic partnership to develop Saudi Arabia's events industry, aligned with Vision 2030 economic diversification goals. The company sources and localizes international conferences, exhibitions, and professional gatherings — including financial services (Money 20/20), cybersecurity (Black Hat Middle East), and health sectors. With 51–200 employees based in Riyadh, they manage end-to-end event delivery: registration strategy, speaker coordination, paid media campaigns, and cost reconciliation. Active projects span multiple verticals and geographies, with pain points concentrated on budget tracking, registration volume, speaker logistics, and on-time delivery at scale.
Current portfolio includes Money 20/20, Black Hat Middle East, Cityscape Global, Global Health Exhibitions, Leap, and Vibe Event. Additional initiatives focus on speaker recruitment, paid media strategy, and event launches.
Key pain points include cost tracking and budget reconciliation, increasing registration quality, campaign ROI optimization, speaker coordination logistics, and delivering large-scale events on-time and within budget.
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