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SV Elétrica Tech Stack

Regional electrical materials distributor with retail and corporate channels

Wholesale Building Materials Fortaleza, Ceará 201–500 employees Privately Held

SV Elétrica is a 201–500-person materials distributor operating across northeast Brazil through corporate accounts, retail self-service stores (Express format), and home-center locations. The tech stack is sales and analytics-focused (CRM, HubSpot, RD Station, Google Analytics 4, Meta Ads) rather than supply-chain or inventory-heavy, suggesting the business prioritizes lead capture and customer acquisition over logistics automation. Active hiring skews toward sales (6 roles) and finance (3), with an ERP migration underway — a signal the company is tightening operational visibility as it expands store footprint.

Tech Stack 14 technologies

Core StackMeta Ads Google Ads Google Analytics HubSpot CRM Microsoft Office Excel Google Analytics 4 Google Tag Manager Meta Conversions API Looker Studio Hotjar RD Station NFC-e

What SV Elétrica Is Building

◆Challenges

Commercial growth initiatives
Lead generation optimization
Continuous improvement of financial processes
Expense control
Tax compliance
Implementing new systems
Integrating systems across departments
Modernizing technology

▲Active Projects

Implementation of new erp system
Integration of systems across departments
Modernization of technology infrastructure

Hiring Activity

Steady15 roles · 6 in 30d

Department

Sales

6

Finance

3

Marketing

2

Engineering

1

HR

1

Ops

1

Procurement

1

Seniority

Mid

6

Manager

4

Junior

3

Intern

1

Senior

1

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About SV Elétrica

SV Elétrica supplies electrical materials, lighting, data network products, cables, wires, tools, safety equipment, paints, flooring, and related goods to construction firms, contractors, and retail customers across Brazil's northeast region. Headquartered in Fortaleza, Ceará, the company operates a three-channel model: corporate account sales, SV Elétrica Express self-service retail stores launched in 2023, and SV Elétrica Home Center locations introduced in 2024–2025. The product catalog exceeds 30,000 SKUs, including what the company claims is the region's largest stock of cables and wires. Operations span Fortaleza, Maracanaú, and Caucaia, with plans to continue expanding retail locations through 2026.

HeadquartersFortaleza, Ceará

Company Size201–500 employees

Hiring MarketsBrazil

Frequently Asked Questions

What tech stack does SV Elétrica use?

HubSpot CRM, RD Station, Google Analytics 4, Meta Ads, Meta Conversions API, Looker Studio, Hotjar, Google Tag Manager, and NFC-e invoicing. Microsoft Office and Excel also in use.