Superside Tech Stack

AI-powered creative service for multi-brand design at scale

Design Services Wilmington, Delaware 501–1,000 employees Founded 2015 Privately Held

Superside operates a distributed creative service built around generative AI integration—actively adopting Midjourney, DALL-E, and Adobe Firefly while staffing a design-heavy org (98 designers across 20+ countries). The project mix reveals a shift from pure on-demand design toward AI training data creation and workflow automation: they're building presentation systems, style-transfer pipelines, and ideation tools that embed generative models. Pain points cluster around maintaining visual consistency and brand integrity as AI adoption scales—a core tension when humans and models collaborate at volume.

Tech Stack 35 technologies

Core StackFigma WordPress JavaScript Salesforce Tableau Looker Adobe Creative Cloud Adobe Photoshop React Kotlin Webflow HTML5 CSS Apollo SQL PowerPoint Keynote Midjourney DALL-E Adobe Firefly Firefly Sendspark Sales Navigator GIMP Blender Maya Cinema 4D Google Slides Spring Boot Excel+5 more

AdoptingMidjourney Adobe Firefly DALL-E

What Superside Is Building

◆Challenges

Improving accuracy of machine learning models
Maintaining visual consistency across large batches
Realistic ai training datasets
Adopting ai to enhance creativity
Evolving creative capabilities with ai
Adoption of ai services
Preserving brand integrity
Adopting ai while maintaining quality
Optimizing design performance metrics
Integrating ai tools into design workflow

▲Active Projects

Ai training dataset creation
High-complexity ai training use cases
Design projects across various channels
Integrate ai-assisted assets into creative workflows
Style transfer and personalization edits
Presentation systems and templates
Using generative ai for ideation and design
Create and evolve presentation systems, templates, and visual frameworks
B2b marketing campaigns
Creative visual transformations

Hiring Activity

Steady120 roles · 40 in 30d

Department

Design

Marketing

Data

Sales

Engineering

Finance

Product

Seniority

Senior

Mid

Lead

Director

Notable leadership hires: Creative Director, Art Director, Account Director

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About Superside

Superside is a remote-first creative service trusted by 500+ brands for design, brand identity, UX, and presentation work. Operating from a Wilmington headquarters with design talent across the US, South America, Asia, Europe, and Africa, the company has shifted from traditional outsourced design toward AI-augmented creative workflows. The service covers graphic design, visual identity, illustrations, and designops—supported by Figma, Adobe Creative Cloud, and an expanding generative AI toolkit. Sales and account management operate alongside a large design production team, with recent hiring focused on senior and mid-level designers and creative leadership roles.

HeadquartersWilmington, Delaware

Company Size501–1,000 employees

Founded2015

Hiring MarketsUnited States, South Africa, Argentina, Chile, Portugal, Mexico, Colombia, Indonesia

Frequently Asked Questions

What generative AI tools does Superside use?

Superside actively adopts Midjourney, DALL-E, and Adobe Firefly for ideation and asset generation. The platform also uses Adobe Photoshop, GIMP, Blender, and Cinema 4D for post-processing and refinement.

What countries does Superside hire designers in?

Superside hires across 20+ countries: US, Canada, South Africa, Argentina, Chile, Uruguay, Mexico, Colombia, Brazil, Portugal, Germany, Poland, India, Sri Lanka, Bangladesh, Indonesia, Malaysia, Philippines, Vietnam, and Thailand.

What is Superside's tech stack for design and sales?

Design tools: Figma, Webflow, Adobe Creative Cloud, Midjourney, DALL-E. Sales: Salesforce, Apollo, Sales Navigator. Analytics: Tableau, Looker. Presentation: PowerPoint, Keynote, Google Slides.