Multi-brand retail operator modernizing legacy ERP and store operations
Super Retail Group operates ~780 stores across four brands (Supercheap Auto, rebel, BCF, Macpac) in auto, sports, and outdoor categories. The tech stack is SAP-heavy (ECC, S/4HANA, BTP, RAP) with Snowflake and Salesforce in the adjacent layer—a signature enterprise retail posture. However, the project and pain-point lists converge on a single theme: the company is mid-transformation, wrestling with ERP migration to S/4HANA, legacy warehouse modernization, and enterprise data governance, while simultaneously scaling store operations and transport logistics. Hiring velocity is minimal (1 role in 30 days), suggesting the organization is consolidating rather than expanding headcount.
Super Retail Group is one of Australia and New Zealand's largest retailers, operating circa 780 stores under four established brands in automotive, sports, and outdoor leisure. Founded in 1972 and publicly listed, the company serves customers through both physical retail locations and digital channels, supported by a loyalty club membership base. The organization is headquartered in Strathpine, Queensland, with 10,001+ employees across operations, sales, logistics, and support functions. Current strategic focus centers on modernizing core systems—ERP transformation to S/4HANA, warehouse architecture redesign, and transport logistics optimization—while managing compliance, financial reporting automation, and service level standards.
Primarily SAP (ECC, S/4HANA, BTP, RAP), Snowflake, Salesforce, Microsoft 365, Active Directory, Cisco Unified Communications, and Windows Server. The company is actively migrating ERP systems and modernizing data warehouse infrastructure.
Key projects include S/4HANA ERP transformation, SAP legacy warehouse modernization, enterprise data architecture redesign, automated financial reporting, transport logistics optimization, and transport safety compliance frameworks.
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