STUR Tech Stack

German cast-iron cookware brand with designer pedigree and community-driven product development

Consumer Goods Berlin 2–10 employees Founded 2019 Privately Held

STUR designs and manufactures cast-iron cookware positioned as a premium, sustainability-focused alternative. The company raised €1.25M via Kickstarter and has won multiple design awards (Red Dot, iF, German Design Award). Hiring is concentrated in marketing (5 roles) with product as secondary focus, suggesting a scaling-phase brand prioritizing customer acquisition and retention over engineering—a pattern reinforced by their active projects around retention channels and lifecycle optimization rather than platform infrastructure.

Tech Stack 12 technologies

Core StackAsana Klaviyo Shopify Google Analytics Canva Google Docs Google Sheets CapCut DaVinci Resolve Notion Google Workspace Apple MacBook

What STUR Is Building

◆Challenges

Optimizing lifecycle flows
Increasing retention revenue
Managing external manufacturing partners
Optimizing product development processes
Scaling production

▲Active Projects

Product launch support
New retention channel testing
New product development
Existing product improvement
Design and packaging development
Neuproduktentwicklung im bereich hochwertiges design-kochgeschirr

Hiring Activity

Steady7 roles · 2 in 30d

Department

Marketing

Product

Seniority

Senior

Mid

Intern

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About STUR

STUR is a Berlin-based cookware manufacturer founded in 2019, producing cast-iron cookware designed for durability and performance. The company operates as a lean, designer-led brand with 2–10 employees, built around direct customer engagement and community feedback during product development. Products are manufactured in Germany and backed by a 50-year guarantee. Distribution channels include Shopify and Kickstarter (where their flagship cast-iron pan became one of Germany's top-funded campaigns). The company is actively developing new products in the premium cookware category while managing external manufacturing partners and optimizing production workflows.

HeadquartersBerlin

Company Size2–10 employees

Founded2019

Hiring MarketsGermany

Frequently Asked Questions

What is STUR's tech stack?

STUR uses Shopify for e-commerce, Klaviyo for email/marketing automation, Asana for project management, Google Workspace (Docs, Sheets, Analytics), Notion for internal docs, Canva for design, and DaVinci Resolve and CapCut for video content.

What is STUR working on?

Active projects include new product development and packaging, improving existing products, testing new customer retention channels, and optimizing product development processes—alongside managing external manufacturing partners and scaling production.