Steve Madden Canada Tech Stack

Fashion retailer operating 124 stores across US and Canada

Retail Montreal 1,001–5,000 employees Founded 1990 Public Company

Steve Madden Canada operates a multi-brand fashion retail business with 124 physical stores plus e-commerce, anchored on owned brands (Steve Madden, Betsey Johnson, Dolce Vita, Brian Atwood, and others) alongside licensed and private-label partnerships. The stack is transaction and marketing-focused—POS, Shopify, SAP, Meta/Google Ads, Google Analytics—reflecting a retail operation balancing foot traffic with digital acquisition. Current hiring is sales-heavy (9 of 14 open roles) at mid-level, with active work on promotion calendars and A/B testing, suggesting efforts to tighten marketing ROI and conversion rates amid reported challenges in cost control and shrinkage reduction.

Tech Stack 15 technologies

Core StackGoogle Ads Shopify SAP ADP POS Meta Meta Ads Manager YouTube TikTok TikTok Ads Google Analytics 4 Looker Studio Excel Microsoft Office Word

What Steve Madden Canada Is Building

◆Challenges

Operating cost control
Reducing shrinkage
Shrinkage reduction initiatives
Improving roas
Reducing cac
Increasing ltv
Meeting sales targets
Managing shipment delays
Ensuring customs compliance
Shrinkage control

▲Active Projects

Product launch promotion calendar
A/b testing strategy development

Hiring Activity

Steady15 roles · 6 in 30d

Department

Sales

Marketing

Ops

Seniority

Mid

Manager

Junior

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About Steve Madden Canada

Steve Madden Canada is a publicly traded fashion company founded in 1990, operating across retail, wholesale, licensing, and international channels. The brand portfolio includes 13+ house brands (Steve Madden, Betsey Johnson, Dolce Vita, Brian Atwood, Report, Big Buddha, Stevies, Madden Girl, Freebird, Cejon, Mad Love, DV by Dolce Vita, and B Brian Atwood) alongside licensed properties such as Olsenboye, Superga, and l.e.i., plus private-label manufacturing for external retailers. Distribution spans 124 company-operated retail locations (including three e-commerce stores), department stores, specialty retailers, luxury channels, national chains, and mass merchants. The organization spans multiple functions—merchandising, product design, sourcing, wholesale account management, retail operations, and marketing—across US and Canadian offices.

HeadquartersMontreal

Company Size1,001–5,000 employees

Founded1990

Hiring MarketsCanada

Frequently Asked Questions

What tech stack does Steve Madden Canada use?

POS systems, Shopify for e-commerce, SAP for enterprise resource planning, ADP for HR/payroll, Google Analytics 4 for measurement, Meta and Google Ads for digital marketing, and Looker Studio for reporting.

How many retail stores does Steve Madden Canada operate?

124 stores across the US and Canada, including three internet-based retail locations.