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Statesman Journal / Gannett Tech Stack

Local news publisher scaling video and audience engagement across Oregon

Online Audio and Video Media Salem, OR 51–200 employees Founded 1851 Public Company

Statesman Journal is a mid-market regional news organization owned by Gannett, operating the largest newsroom in the mid-Willamette Valley. The active tech adoption (Google Analytics 4, Google Tag Manager, Looker Studio) and project focus on video production, social distribution, and podcast storytelling signal a shift toward multiplatform audience capture. Pain points around sustainable business models, audience reach, and data quality reflect structural challenges facing legacy media—the hiring mix (media-heavy, minimal recent velocity) suggests consolidation rather than growth.

Tech Stack 10 technologies

Core StackAdobe Premiere Pro Adobe Creative Cloud Excel Instagram TikTok Dayforce

AdoptingGoogle Ads Google Analytics 4 Google Tag Manager Looker Studio

What Statesman Journal / Gannett Is Building

◆Challenges

Sustainable business model for journalism
Engaging new audiences
Reaching underserved audiences
Optimizing distribution
Expanding opinion team across michigan
Tight deadlines for breaking news
Clean actionable data
Data discrepancies
Privacy compliance
Growing audience engagement

▲Active Projects

Award-winning high school sports coverage
Newsroom transformation
Opinion reinvigoration
Daily feature videos
Documentary-style projects
Vertical video production
Social card creation
Audience engagement plans
Expand video opinion catalog
Lead podcast and community storytelling events

Hiring Activity

Minimal20 roles · 0 in 30d

Department

Media

9

Marketing

3

Ops

3

Design

1

Executive

1

Journalism

1

News

1

Sales

1

Seniority

Mid

13

Senior

4

Manager

2

Lead

1

VP

1

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About Statesman Journal / Gannett

Statesman Journal publishes local news, advertising, and community information for the Salem, Oregon region and surrounding mid-Willamette Valley. Founded in 1851, the organization operates as part of Gannett, a public company. The newsroom is structured around journalism, sports, opinion, and features, with growing emphasis on video content—daily feature videos, documentary-style projects, vertical video for social platforms, and podcast storytelling. Distribution spans web, social media (Instagram, TikTok), and traditional advertising channels. Current focus areas include newsroom modernization, expanding opinion coverage, and improving audience engagement metrics.

HeadquartersSalem, OR

Company Size51–200 employees

Founded1851

Hiring MarketsUnited States

Frequently Asked Questions

What tools does Statesman Journal use for analytics and video?

Adobe Premiere Pro and Adobe Creative Cloud for video production; Google Analytics 4, Google Tag Manager, and Looker Studio for audience measurement and ad tracking.

What is Statesman Journal working on?

Video expansion (daily features, vertical content, documentaries, opinion videos); podcast and community storytelling events; sports coverage; and newsroom transformation to improve audience engagement and distribution.