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Star Media Group Berhad Tech Stack
Malaysia's integrated media group across print, digital, radio, and events
Star Media Group operates across print, digital, radio, and live events—a multi-channel footprint that demands real-time coordination across editorial, commerce, and audience analytics. The hiring acceleration is concentrated in marketing (8 roles) and data (4 roles), signaling a shift toward data-driven customer acquisition and subscriber optimization rather than pure content production. Stack choices (Tableau, Google Analytics, Looker Studio, SQL) and active projects around subscriber journey optimization and CLV maximization indicate the company is treating audience as a retention and monetization problem, not just a readership metric.
Tech Stack 31 technologies
Core StackTableau Google Analytics Canva Python Jira Jenkins iOS Android Microsoft Office Excel Word PowerPoint Looker Studio Google Data Studio SQL Google Sheets Facebook Business Suite Hootsuite Google Workspace Facebook Ads Manager TikTok MCP Google Ad Manager Instagram YouTube PyCharm Appium JMeter Git Subversion+1 more
What Star Media Group Berhad Is Building
◆Challenges
- Subscriber journey optimization
- Weaknesses and inefficiencies
- Government procurement challenges
- Web performance optimization
- Customer lifetime value maximization
- Bridge gap between market trends and technical delivery
- Drive growth of starproperty.my
- Customer acquisition, retention, and recovery
- Maintaining market leadership
- Increasing competition
▲Active Projects
- Customer acquisition, retention, and recovery projects
- Interactive dashboards and reports development
- Next-generation digital platforms
- Flagship digital product
- Subscriber journey optimization
- Public sector campaigns
- Dashboard development for commercial insights
- Web performance optimization
- Live event technical setups
- New revenue-generating exhibitions
Hiring Activity
25 roles · 10 in 30d
Department
Seniority
Company intelligence
