S
Sports Experts Tech Stack
Sports retail chain optimizing organic traffic and campaign performance
Sports Experts operates a sports retail business across Canada with a marketing-heavy org (15 of 17 open roles in marketing) focused on seasonal and brand campaigns, SEO, and newsletter strategy. The tech stack is almost entirely Google products (Analytics, Ads, Tag Manager, Merchant Center, Data Studio) plus SimilarWeb and Ahrefs for competitive intelligence — a pattern typical of retail chains scaling paid and organic channels simultaneously. Current pain points center on organic traffic optimization, search rankings, and campaign efficiency, suggesting the team is wrestling with volume and attribution across multiple customer acquisition levers.
Tech Stack 22 technologies
Core StackGoogle Analytics Google Ads Looker Figma Microsoft Office Word Excel Google Search Console SimilarWeb Ahrefs Data Studio Google Merchant Center Google Data Studio Meta Search Ads 360 TikTok Google Tag Manager Google Analytics 4 DV360 PowerPoint HTML Adobe XD
What Sports Experts Is Building
◆Challenges
- Optimizing organic traffic performance
- Optimizing customer database
- Inefficient campaign creation process
- Improving search rankings
- Seo technical compliance
- Performance optimization
- Budget management
- Improving newsletter performance
- Improving customer acquisition and retention
- Post sale issue resolution
▲Active Projects
- Seasonal campaigns
- Brand campaigns
- Seo development plan
- Annual newsletter strategy
- Newsletter channel performance analysis
- Aeo/geo strategy implementation
- Url redirection strategy
- Aeo/geo strategy design
- Keyword research and content optimization
- Affiliate program
Hiring Activity
Steady15 roles · 5 in 30d
Department
Seniority
Company intelligence
