Audio and control systems manufacturer scaling through channel partnerships
SpeakerCraft, now part of Nice, manufactures audio and control solutions distributed through dealer networks. The hiring surge is heavily sales-weighted (22 of 48 active roles) with accelerating velocity, paired with concurrent work on channel development, inventory optimization, and demand forecasting—a profile typical of a manufacturer scaling go-to-market through indirect channels while wrestling with forecast accuracy and supply-chain friction.
Notable leadership hires: Sales VP
SpeakerCraft is a manufacturing subsidiary of Nice, headquartered in Carlsbad, California, producing audio and control systems for residential and commercial customers. The company operates a dealer-partner distribution model rather than direct sales, with dealers handling installation and customer delivery. The product roadmap centers on new SKU development, supplier quality assurance, and lean manufacturing practices. Current operational priorities include reducing forecast gaps, managing inventory risk, and expanding channel coverage across territories.
Core tools: Excel, Word, PowerPoint, NetSuite (ERP), SolidWorks (CAD), and C/C++ for firmware. Recently moved away from SuiteScript, indicating a shift in NetSuite customization strategy.
Carlsbad, California. All current hiring is in the United States.
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