Sonrava Health Tech Stack
Multi-state dental and optometry network operating 7 regional brands
Sonrava Health operates a geographically fragmented portfolio of dental and optometry practices across 21 states, unified under seven regional brands. The tech stack reflects a healthcare operations org — Dentrix for practice management, HubSpot + Marketo for patient lifecycle, Salesforce Marketing Cloud for campaigns, Power BI for reporting — built to coordinate clinic workflows, patient recall, and local marketing at scale. Hiring is heavily clinical (476 of 523 open roles) with steady velocity, suggesting ongoing network buildout rather than consolidation; the acute focus on patient retention and P&L management indicates operational integration remains a core challenge.
Tech Stack 24 technologies
What Sonrava Health Is Building
◆Challenges
- Patient retention
- New patient growth
- Ensuring compliance with healthcare advertising regulations
- Vendor performance risk mitigation
- Improving business performance
- Profit and loss management
- Compliance with health and safety regulations
- Patient flow
- Achieving production goals
- Increasing profitability
▲Active Projects
- Business performance improvement plans
- Strategic local marketing initiatives
- Robust recall program
- Compliance with health and safety regulations
- Profit and loss management
- Practice development
- Develop performance reporting and insights using analytics tools
- Patient retention program
- Dental home concept
- Omni-channel lifecycle programs
Hiring Activity
Department
Seniority
Notable leadership hires: Director Operations
