SMCP – Sandro, Maje, Claudie Pierlot, Fursac Tech Stack

Multi-brand luxury fashion retailer with 1,730+ stores across 47 countries

Retail Apparel and Fashion 75001, Paris 5,001–10,000 employees Founded 2010 Public Company

SMCP operates four distinct fashion brands (Sandro, Maje, Claudie Pierlot, Fursac) across nearly 1,800 physical locations globally. The tech stack reflects a retail-operations-first organization: Salesforce for CRM, WMS for inventory, Power BI and Tableau for analytics, alongside enterprise infrastructure (Microsoft 365, Active Directory, Intune). Hiring is overwhelmingly sales-focused (70% of open roles), but the company is actively replacing Reflex and grappling with ERP decoupling and inventory accuracy — operational pain points that suggest a transition from legacy systems toward more flexible supply-chain tooling.

Tech Stack 21 technologies

Core StackSalesforce Asana ADP AutoCAD SketchUp Intune Active Directory Fortinet Power BI Tableau Python Snowflake GLPI SQL Excel WMS Reflex Microsoft Office Microsoft 365 Teams Windows

ReplacingReflex

What SMCP – Sandro, Maje, Claudie Pierlot, Fursac Is Building

◆Challenges

Opening new boutiques
Expanding new stores
Inventory management challenges
Monthly sales targets
Decoupling from erp
Reducing store costs
Supplier rationalization
Inventory accuracy
Consolidation deadline pressure
Process automation improvement

▲Active Projects

Renovations
Flagship concept evolution
Store openings
Opening new boutiques
Rpa automation
Cost reduction plan for stores
Internal audit ice
Supplier rationalization tender process
Claudie cares environmental engagement
Internal event organization

Hiring Activity

Decelerating70 roles · 15 in 30d

Department

Sales

Ops

Engineering

Audit

Design

Finance

Legal

Seniority

Junior

Manager

Mid

Intern

Senior

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About SMCP – Sandro, Maje, Claudie Pierlot, Fursac

SMCP is a publicly traded French fashion group managing four independent brands under one operational umbrella. The company was founded in 2010 as a consolidation entity but traces its brand heritage to 1984 (Sandro, Maje) and earlier acquisitions (Claudie Pierlot in 2009, Fursac in 2019). With roughly 6,800 employees and stores in 47 countries across Europe, Asia, and beyond, SMCP positions itself in accessible luxury — mid-market apparel and accessories targeting free-spirited consumers. Revenue and profitability are tied directly to store productivity, inventory turnover, and supplier cost management. Current strategic initiatives center on store renovation, flagship concept refresh, new-market expansion, and internal process automation to reduce per-store operating costs.

Headquarters75001, Paris

Company Size5,001–10,000 employees

Founded2010

Hiring MarketsNetherlands, United Kingdom, Spain, Germany, Switzerland, France, Italy, Belgium

Frequently Asked Questions

What tech stack does SMCP use?

SMCP runs Salesforce (CRM), WMS (inventory), Power BI and Tableau (analytics), SQL and Snowflake (data), Python, Microsoft 365, Teams, and Fortinet security. The company is replacing Reflex and decoupling from legacy ERP systems.

Is SMCP hiring sales and operations roles?

Yes. Of 70 active roles, 49 are sales positions; 4 are operations. Hiring velocity is decelerating. The company is recruiting across 8 countries: France, Netherlands, UK, Spain, Germany, Switzerland, Italy, Belgium.

How many stores does SMCP operate?

SMCP operates over 1,730 points of sale across 47 countries, spanning four brands: Sandro, Maje, Claudie Pierlot, and Fursac. Active projects include flagship store evolution, renovations, and new boutique openings.