Sleek Tech Stack

All-in-one business management platform for SME incorporation and accounting across APAC

Accounting Singapore, Singapore 501–1,000 employees Founded 2017 Privately Held

Sleek operates a multi-jurisdiction compliance and accounting platform serving over 450,000 clients across Singapore, UK, Australia, and Hong Kong. The tech stack (QuickBooks, Xero, HubSpot, Tableau, React) and active hiring pattern—finance and engineering combined represent two-thirds of open roles—indicate a company scaling both back-office automation and customer-facing product. Active churn-reduction projects and conversion-rate work suggest the company is optimizing post-launch retention after rapid customer acquisition.

Tech Stack 22 technologies

Core StackQuickBooks Xero Zendesk Slack Figma React Next.js Mixpanel HubSpot WordPress Canva Google Ads Tableau Confluence Excel Aircall MYOB Google Analytics 4 Hotjar CapCut Google Search Google Docs

AdoptingHubSpot

ReplacingZendesk

What Sleek Is Building

◆Challenges

Improving conversion rates
Manual work in accounting and compliance
Inaccurate channel attribution
Reducing churn
Client satisfaction and retention
Ensuring compliance with ato regulations
Meeting payroll deadlines
Access to digital banking services for new businesses
Improve core usability and activation metrics
Reducing operational issues

▲Active Projects

Page-level performance reporting and keyword mapping for seo
Revamp sales dashboard in tableau
Bas lodgement
Scaling internal tax processes
Retention and expansion outcomes for recurring customer base in hk & au
Website analytics reporting improvements
Launch ux/ui system for mtd for landlords microsite
Market-specific retention fixes
Ai-powered workflows
Kyc exception review process

Hiring Activity

Accelerating130 roles · 75 in 30d

Department

Finance

Engineering

Legal

Marketing

Support

Sales

Product

Data

Seniority

Senior

Mid

Principal

Manager

Lead

Intern

C-Level

Director

Notable leadership hires: Head of Sales

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About Sleek

Sleek is a digital platform for business registration, accounting, compliance, and payroll management across four jurisdictions: Singapore, Australia, Hong Kong, and the UK. The company combines technology (automation, digital bookkeeping, tax filing) with human expert support to reduce friction for entrepreneurs managing company formation and day-to-day operations. Sleek is regulated as a Major Payment Institution by Singapore's Monetary Authority and is registered with tax and corporate authorities across all four markets. The platform handles millions of digitized bookkeeping transactions and serves customers in over 110 countries, though primary operational presence is concentrated in the four home markets.

HeadquartersSingapore, Singapore

Company Size501–1,000 employees

Founded2017

Hiring MarketsAustralia, Singapore, United Kingdom, Philippines, India, Malaysia, Indonesia, Vietnam

Frequently Asked Questions

What tech stack does Sleek use?

Sleek uses QuickBooks and Xero for accounting, HubSpot for CRM, Tableau for reporting, React and Next.js for frontend, Zendesk (being replaced) and Aircall for support, and Google Analytics and Mixpanel for product analytics.

What is Sleek working on?

Active projects include AI-powered workflows, sales dashboard improvements in Tableau, retention initiatives in Hong Kong and Australia, compliance process automation (including ATO-specific and BAS lodgement work), and UX/UI systems for customer-facing products.