Industrial distributor scaling ecommerce and ERP integration
Singer Industrial operates a multi-location industrial distributor with ~90 warehouses across North America, selling fluid power, hose, belts, seals, and pneumatic products. The hiring mix—predominantly junior and mid-level sales roles, with minimal engineering and data—combined with active projects around ERP-to-WooCommerce integration and product data standardization, suggests a distribution-first org modernizing its digital and operational backbone. Pain points center on data consistency and ERP alignment, typical of multi-location networks scaling ecommerce.
Singer Industrial is a privately held industrial distributor founded in 1999, headquartered in Dallas, Texas. The company operates approximately 90 locations across North America with over 1,200 employees, serving customers in manufacturing and industrial sectors with fluid power systems, hose and fittings, conveyor belts, seals, gaskets, and compressed air solutions. The business model combines local branch distribution with centralized support. Current operational focus includes tightening accounts payable processes, managing margin and cost control across locations, and building consistency in product data and ecommerce capabilities.
Singer Industrial uses Salesforce, HubSpot, WooCommerce, and ERP systems as core platforms, alongside Microsoft Office and Google Sheets. The stack is sales and distribution-oriented with growing ecommerce emphasis.
Singer Industrial is headquartered in Dallas, Texas, and operates approximately 90 locations across North America.
Other companies in the same industry, closest in size