S

Sina Com Technology (China) Co. LTD Tech Stack

Chinese media and social platform with advertising and mobile services

Technology, Information and Internet China Beijing, Beijing 5,001–10,000 employees Public Company

Sina operates a diversified online media business across news portals, microblogging (Weibo), and mobile value-added services, generating revenue primarily from advertising and premium offerings. The hiring mix—59 of 61 open roles at intern level, concentrated in marketing (26) and ops (8)—signals a content production and community management focus rather than core infrastructure scaling. Active projects around AI agents, video content automation, and defect prediction suggest the company is modernizing content workflows and testing infrastructure, while pain points (tag accuracy, content quality, manual testing) point to operational efficiency as a near-term priority.

Tech Stack 29 technologies

Core StackAdobe Premiere Pro Adobe Photoshop Python Tableau Figma Adobe Illustrator After Effects Sketch Linux MySQL Redis Docker Java PowerPoint Excel Weibo Final Cut Pro Photoshop Microsoft Office SQL Word Douyin Xiaohongshu Axure RP Cinema 4D Midjourney Stable Diffusion Deepseek Procreate

What Sina Com Technology (China) Co. LTD Is Building

◆Challenges

Improving tag accuracy
Content quality assessment
Badcase detection
Optimizing commercial data foundation structure
Data cleaning and integration
Discovering industry hot topics
Driving traffic growth
Increasing content exposure
Optimizing influencer operations
Manual testing inefficiency

▲Active Projects

Content integration
Training project promotion and execution
Video content production for sina tech/finance official accounts
Ai agent feature development
Multimodal front-end automation test solution
Ip character illustration
Ip account creation
Online community activity planning
Defect prediction
App client growth product integration

Hiring Activity

Accelerating60 roles · 60 in 30d

Department

Marketing

26

Ops

8

Design

6

Product

6

Legal

4

Engineering

3

HR

3

Finance

2

Seniority

Intern

59

Junior

1

Mid

1

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About Sina Com Technology (China) Co. LTD

Sina is a publicly traded Chinese online media company serving Greater China and diaspora communities. The business spans three main properties: Sina.com (news and portal content), Weibo (microblogging), and Sina Mobile (value-added services). Revenue derives primarily from online advertising and subscription-based mobile services, supplemented by e-commerce, games, and enterprise solutions. The company operates at scale across content curation, user engagement, and advertiser relationships, with a tech stack reflecting content production workflows (Adobe Creative Suite, Final Cut Pro, Figma) alongside backend infrastructure (Python, MySQL, Redis, Docker, Java).

HeadquartersChina Beijing, Beijing

Company Size5,001–10,000 employees

Hiring MarketsChina

Frequently Asked Questions

What technology does Sina use?

Sina's stack spans content production (Adobe Premiere Pro, Final Cut Pro, Figma, Axure RP), backend services (Python, Java, MySQL, Redis, Docker, Linux), analytics (Tableau, SQL), and emerging AI tools (Deepseek, Midjourney, Stable Diffusion).

What is Sina working on?

Active projects include AI agent features, video content automation, multimodal test automation, IP character development, defect prediction, and community engagement optimization—reflecting efforts to modernize content workflows and testing infrastructure.