S

Simpli.fi Tech Stack

Programmatic ad platform for multi-location brands and political campaigns

Technology, Information and Internet Fort Worth, Texas 501–1,000 employees Founded 2010 Privately Held

Simpli.fi operates a demand-side platform (DSP) and data management stack built on Angular, Python, TypeScript, and Go, now actively adopting React for frontend modernization. The hiring mix skews heavily toward sales and marketing roles, with security and infrastructure teams scaling in parallel—a pattern consistent with a company managing endpoint security complexity (macOS/Windows incident response, SSO provisioning) while pushing growth through field sales. Current project focus on scaling campaign execution, reducing churn, and improving net revenue retention signals a maturing SaaS business transitioning from land to expansion.

Tech Stack 20 technologies

Core StackAngular Figma InVision Sketch JavaScript Okta Slack Python TypeScript Go Salesforce DSP Material-UI Adobe XD Git Google Workspace Webex macOS Windows

AdoptingReact

What Simpli.fi Is Building

◆Challenges

Reducing friction in employee experience
Reducing disruption from preventable issues
Practical risk reduction across endpoints
Scaling campaign execution across clients
Improving internal processes
Increasing net revenue retention
Identifying upsell opportunities
Reducing churn risk
Scaling local direct sales
Retaining current business

▲Active Projects

Cross-functional deal teams
Endpoint security outcomes across macos and windows deployment
Incident response diagnosis and remediation
Demand side platform feature development and migration to react
Train business teams on contracting processes
Automation across google workspace, okta, slack, atlassian
Identity integrations with sso and provisioning
Tools to remove manual work
Growth strategy development
Product user experience improvement based on user research

Hiring Activity

Steady20 roles · 6 in 30d

Department

Sales

7

Marketing

4

Engineering

3

Security

2

Legal

1

Seniority

Mid

6

Lead

3

Senior

3

Director

2

VP

2

Junior

1

Notable leadership hires: Sales Director

Company intelligence

Find more companies like Simpli.fi by tech stack, pain points and active projects

Get started free

About Simpli.fi

Simpli.fi provides marketing technology for advertisers, agencies, and political organizations operating across multiple locations or jurisdictions. The platform combines a demand-side platform (DSP), data management capabilities, and workflow automation to power campaigns across CTV, display, mobile, native, and social channels. The company serves multi-location national brands, independent agencies, and political/advocacy organizations, emphasizing local precision at scale. Simpli.fi is backed by private equity firms Blackstone and GTCR and operates from Fort Worth, Texas.

HeadquartersFort Worth, Texas

Company Size501–1,000 employees

Founded2010

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Simpli.fi use?

Angular, Python, TypeScript, Go, and JavaScript for core platform; Figma, InVision, and Sketch for design; Okta for identity, Salesforce for CRM, and Google Workspace for productivity. The team is actively adopting React to modernize the frontend.

What is Simpli.fi working on?

DSP feature development and React migration; endpoint security and incident response across macOS and Windows; scaling campaign execution and local sales; automating identity integrations and internal workflows; and reducing churn while improving net revenue retention.