Fund formation and capital raising platform for alternative asset managers
SimpleCiti serves alternative asset managers (PE, real estate, venture capital, wealth advisors) navigating fund formation, compliance, and capital raising. The tech stack reveals a hybrid operational model: heavy reliance on Yardi ecosystem (property management) and traditional finance tools (Excel, Salesforce, HubSpot) paired with emerging AI tooling (ChatGPT, Claude, RAG) and custom development (Django, Python). The hiring mix is sales and finance-heavy relative to engineering, suggesting a transaction-enabled services business rather than a pure software platform, with active projects spanning both automation (interactive PDF forms, CRM development) and manual advisory work (pitch decks, investor materials).
Notable leadership hires: Chief Growth Officer
SimpleCiti operates in the alternative asset management support space, helping private equity, real estate, venture capital, and wealth advisory firms reduce friction across fund formation, compliance, and capital raising workflows. Founded in 2017, the firm is based in Garden City, New York and employs 11–50 people. The company's operating footprint spans the United States and India. Core capabilities include fund formation frameworks, compliance support, capital raising guidance, and broker-dealer expansion support. The business model combines strategic advisory (fund formation design, pitch materials, investor relations) with operational tooling (Yardi-based portfolio management, emerging CRM and form automation).
Yardi (Yardi Voyager, Yardi Elevate), Excel, RealPage, Salesforce, HubSpot, ChatGPT, Claude, Zapier, GoHighLevel, Django, Python, and design tools (Photoshop, Canva, Adobe).
Garden City, New York. The company hires in both the United States and India.
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